VP, Programmatic

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Summary

The VP, Programmatic Trading will lead one or multiple account groups within the programmatic discipline. This role will guide, mentor, and educate their teams, agency colleagues, and clients in programmatic best practice and thought leadership, and ensure strategic leverage of best-in-class programmatic technologies and solutions. This position will be responsible for talent evaluations and ensure that staff resources are allocated and utilized efficiently and effectively. The VP will participate in new business pitches.

Responsibilities

• Motivate and manage multiple regional programmatic teams in the creation, development, and execution of programmatic media activations, solutions, and tactics.
• Oversight of programmatic platform buying strategies, ensuring executional excellence and creative application of media data and technology.
• Serve as programmatic ad tech lead for core strategic vendors.
• Contribute to new business pitches and programmatic team scoping.
• Evaluate new tools, opportunities, and enhancements in the programmatic space.
• Contribute to the development of clear individual responsibilities, structured training plans, and KPI setting of the programmatic team.
• Provide programmatic thought leadership for internal and external constituencies.
• · Mentor, train, direct, and manage programmatic traders and managers. Programmatic escalation for all accounts your region(s) manage. Key driver of programmatic thought leadership across your accounts. Core leadership participant within programmatic department internal, vendor, and education meetings. Primary participant in scoping and staffing optimization for programmatic accounts. Monitoring staffing burn reporting.

Required Skills

• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Keynote and strong understanding of the programmatic ecosystem, data providers, digital media tools and systems (DSPs, Ad servers, DCO, tag management, audience data platforms).
• Communication: strong written and verbal communication required.
• Soft Skills: Self-starter, strong organizational skills, ability to multitask in a fast-paced environment, close attention to detail and strong vendor management and negotiation skills.

Desired Skills

• 8+ years of experience.
• 4+ years managing teams 10-12 people
• Bachelor’s degree preferred

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected] .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Salary Range

$180,000—$190,000 USD