Senior vice president social
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. Overview The PMX Social Partnerships Lead is responsible for managing Publicis Media’s relationships with key marketplace Social media partners. This role requires strategic thinking, leadership, strong communication & negotiation skills as well as a deep understanding of the Social & Influencer ecosystem. Responsibilities- Managing day-to-day business dealings with the Social Partners including endeavor partnership spend tracking, solving PMX client challenges, evaluating new products & opportunities and pushing for innovation
- Negotiating annual partnership endeavors with key Social partners
- Cultivating Partner relationships to build mutually beneficial business partnerships that drive value for PMX Clients
- Acting as a student of the Social media marketplace, knowing current trends and opportunities as well as being able to forecast future trends and client needs
- Understanding the needs of PMX Op Co Agencies & Clients to represent them to the marketplace through relationship building and consistent & deliberate interaction
- Knowing and communicating the PMX & Connected Media key investment priorities and needs
- Working with the PMX Social PCOE to Social drive strategy and product across PM Agencies & Clients
- Working with Influential & Captiv8 to drive Influencer marketplace opportunities
- Familiarity and experience with Social paid media strategy & activation
- Strategic thinking, problem-solving and effective decision-making: Solving issues that arise, identifying areas for improvement and driving innovation
- Communication and negotiation skills: Effectively communicating with partners and internal stakeholders, negotiating favorable terms, and building consensus
- Relationship building: Cultivating and maintaining strong relationships with PMX team members and Partners
- Detail oriented: Ability to coordinate efforts and requirements across various stakeholders
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