Content Strategist

Overview

Capital Department is a start-up fundraising firm that helps founders raise capital from retail investors. We aim to increase access to capital for all and have helped innovative startups raise $225M+ as we grow. We are seeking an exceptional candidate to join as a Content Strategist.

Role Overview

We’re looking for a data-driven, dynamic, and creative Content Strategist to own content that fuels investor acquisition and conversion. You’ll be responsible for developing, executing, and optimizing multi-channel campaigns and assets that attract qualified leads and drive them to take action, ultimately increasing investment volume for our fundraising rounds. You’ll help private start-ups design and optimize funnels that turn interested prospects into committed investors.

This role is ideal for a storyteller and growth marketing professional with a proven track record of leading content strategy, building full-funnel campaigns, optimizing performance through data and A/B testing, and collaborating with cross-functional teams to craft compelling narratives that convert.

As a major bonus, you’ll join an ambitious, inclusive team with experience working with VC-backed technology companies and Fortune 500 clients. Our work has been featured in Forbes, PBS, The New York Times, The Financial Times, and Fast Company.

We’re experiencing explosive growth—come be part of our journey!

What will you do?

• Own end-to-end content & demand generation strategy. Develop and execute a cohesive content strategy and calendar spanning the investor journey from discovery to conversion.
• Build, optimize, and scale high-converting investor acquisition funnels. Launch multi-channel campaigns (email, landing pages, webinars/digital events, paid, social) to capture and convert prospective investors.
• Create persuasive content. Write compelling short and long-form copy and develop digital assets such as landing pages, emails, decks, social posts, and paid media ads to drive investor engagement and action.
• Lead email marketing strategy and execution. Manage email flows in providers (e.g., Mailchimp, Klaviyo), segment audiences, and test/refine messaging to maximize conversion.
• Manage analytics and reporting. Track campaign performance, analyze funnel data, and report on key metrics to inform real-time optimization and strategy.
• Collaborate cross-functionally. Work with founders, deal teams, and creatives to ensure cohesive messaging and branding across touchpoints.
• Conduct A/B testing and experimentation. Run structured experiments to improve open rates, click-through rates, and conversion rates.
• Identify new opportunities. Bring forward ideas, channels, and approaches to expand reach, attract new investor leads, and drive cost-efficient growth and conversion.

What are we looking for?

• 5-7+ years of experience in content strategy, email marketing, or growth marketing
• Proven track record of building and managing full-funnel marketing campaigns with measurable ROI
• Excellent storytelling and copywriting skills; ability to communicate complex ideas simply and persuasively
• Strong analytical skills; ability to interpret campaign data, identify trends, and make data-driven decisions in real time
• Comfort working in a fast-paced environment; highly motivated and resourceful
• Meticulous attention to detail and ability to manage multiple projects simultaneously
• Proficiency with marketing automation platforms (Klaviyo, Hubspot, Mailchimp, etc.)
• Familiarity with design principles and ability to produce simple graphic assets (social posts, slide decks, landing pages)
• Proficiency in Google Workspace, Asana, Zoom, Figma, Slack, and email service providers (Klaviyo preferred)

Preferred Qualifications:

• Advanced degree, especially an MBA or related degree
• Experience storytelling and writing business or investor communications
• Strong record of professional, academic, or personal achievement
• Experience in financial services, investor relations, or capital raising

Why is this a great opportunity?

• Collaborate with visionary CEOs
• Help innovative startups succeed with groundbreaking products
• Develop a strong personal brand in the startup and investment landscape

Location: Remote

Total Base Compensation : $90-$100k

Benefits : Full Healthcare, Vision & Dental, PTO, 401K

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Business Consulting and Services

We welcome applications from individuals in all academic disciplines and backgrounds.