Store (Brand) Manager

Now Optics
Tonawanda, NY

Reports to: District Manager

Location: Store Location

Are you passionate about developing talent and creating an environment focused on outstanding customer experience? Do you have an entrepreneurial spirit and you’re looking for your next big career move?

At Stanton Optical we call our store managers Brand Managers because we empower our store leaders to manage all aspects of the business within the 4 walls of their location, with an entrepreneurial spirit. As a Brand Manager, you will act as a brand ambassador for the organization; building, guiding and inspiring high-performing teams in a fastpaced, fun and collaborative environment. You will do this all while preparing yourself to take the next step in your career with our tremendous growth opportunities.

About us:

Stanton Optical is among the nation’s fastest growing, full-service retail optical centers. We are dedicated to offering customer service and quality eyewear at affordable prices to our patients and customers. As a leading optical retailer, we offer some of the nation's most desirable optical brands.

Our team members share and support the Vision, Mission and Values of our parent company, Now Optics. These include:

Vision: Modernizing the eye care experience for all people

Mission: Making eye care easy

Values: iCARE

  • Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.

  • Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.

  • Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.

  • Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.

  • Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.


    Salary range: $26 - $30 per hour.

Why join our winning team?

  • We are the fastest growing, founder-led, and privately owned eye care provider in the United States. We believe quality eye care should be easy, accessible, and affordable for all people. Stanton Optical, consistently rank among the nation’s top optical retailers.
  • We offer a flexible, dynamic work environment where we foster innovation and creativity. We encourage you to be proactive in sharing the great ideas you have to improve the business.
  • Eligible employees enjoy great benefits such as medical, dental, and prescription drug coverage, company paid life and short-term disability coverage and free eyeglasses. We also offer identity theft protection, pet insurance, and much more.
  • Paid time off that increases with seniority
  • Professional development and promotion opportunities
  • Employee recognition programs
  • Employee Assistance Program (EAP)
  • Employees get 2 free eyeglasses (no dollar limit) every year, and Friends and Family discounts on our products!
  • We offer competitive variable compensation opportunities and commission on sales.
  • Work with an amazing team!

Duties & Responsibilities:

  • Lead store talent acquisition and talent development; including but not limited to direct recruiting, partnership with Recruiting Department, training new team members and ongoing development plans for store associates.

  • Building strong partnership with Clinical services.

  • Analyze daily/weekly/monthly/quarterly reports to ensure all staff members are achieving desired goals.

  • Communicates effectively and builds a strong partnership with the Support Center and Human Resources.

  • Execute simple customer repairs, assemble lenses into frames and edge stock lenses to expedite delivery of eyeglasses, and ensure customer orders are delivered accurately and on time.

  • Ensure brand standards are met in the lab area, and notify management of equipment malfunctions, incomplete orders, incorrect lenses, etc.

  • Keep track of delivery time commitments to patients (Now Service, Ready When Promised) to ensure 100% compliance.

  • Other duties as assigned and required.

Key Qualifications

  • You have an associates degree or 2 years of store management experience.

  • Having a valid ABO/NCLE Certification as required by state law is preferred. Must be willing to earn certification within the first year of employment.

  • You have demonstrated leadership ability with at least three years of experience in a fast paced retail environment.

  • You have the skills necessary to communicate effectively with a diverse group of people.

  • You have the ability to multitask, prioritize and be flexible with changing business needs in a team environment.

  • You’re knowledgeable on talent acquisition, talent development and HR processes.

Are you the perfect fit?

  • Do you share our vision of modernizing eye care for all people and making eye care easy?

  • Do you have an associates degree or 2 years of store management experience?

  • Are you passionate about outstanding customer/patient care and eager to share that passion with others?

  • Do you have a strong interest in learning, embracing and fostering innovation among your team?

  • Are you consistently promoting high work standards while empowering others to have an entrepreneurial mentality with our company?

  • Do you have schedule flexibility? Work hours will be determined based on business needs

  • Are you knowledgeable about MS Word, Google Docs, etc?

  • Optical experience is a plus.

Now Optics d/b/a Stanton Optical Brand is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at our company are based on business needs, job requirements and individual qualifications, without regard to actual or perceived race, color, religion, sex (including pregnancy), national origin, age, disability or certain classifications based on genetic information, or any other characteristic protected by federal, state, or local laws, regulations or ordinances.

If you have a disability and believe you need a reasonable accommodation to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Posted 2026-05-05

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