Vice President, Future Creative

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Future PLC. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

The Vice President of Future Creative is a critical, senior leadership role responsible for driving revenue growth by overseeing the strategic development of all advertiser-facing marketing programs. The VP, Future Creative role will report to the Chief Revenue Officer and will lead the teams that create the best cross-platform solutions for clients, applying our editorial brands, audience data, social channels and network. You will be strategic storyteller and operational expert who can inspire teams to translate brand vision and audience insights into measurable commercial products and campaigns. We are looking for a brand visionary who can create and build original IP on behalf of our stable of editorial brands.

What you'll do

You will report to the Chief Revenue Officer

• Strategic Leadership:
• Partner with senior leadership to define the strategy for brand creative solutions, ensuring our commercial offerings are compelling and market-leading.
• Lead the development of tentpole marketing programs, go-to-market strategies, and proactive sales packages for priority advertiser categories (e.g. Luxury, Tech, Auto).
• Promote big creative ideas that enhance differentiation and build brands.
• Creative, Campaign & Content Development:
• Oversee the creation of world-class campaigns across all channels, from concept through delivery.
• Support and empower the team leads to lead creative excellence and brand consistency across all commercial programs.
• Be a strategic, conceptual brand marketer who can build long-term creative platforms that build equity for both Future brands and advertiser brands.
• Collaboration:
• Develop creative workflows across teams.
• Lead a team, promoting open collaboration and promoting a healthy culture.
• Innovation & New Product Development:
• Stay ahead of creative trends, identifying white-space opportunities for new revenue streams across new platforms and technology
• Productize and scale your programs, being able to articulate and sell innovation through impactful storytelling, internally and externally
• Function Leadership:
• Manage the departmental budget, allocating resources to ensure creative output meets goals, maximizing impact and Return on investment.
• Develop talent, empowering them to innovate, think creatively, and grow within the organization.

Experience that will put you ahead of the curve

• 15+ years of progressive experience in integrated marketing, brand solutions, or commercial strategy, with experience in a senior leadership role within a major media, publishing, brand, or digital platform company.
• Experience developing and selling multi-million dollar, cross-platform advertising programs that blend branded content, digital media, and experiential marketing.
• Expertise in the evolving social media landscape, influencer marketing, and the commercial applications of social platforms.
• Executive-level communication, presentation, and storytelling skills, with the ability to articulate complex solutions persuasively to clients and company partners.
• Must be data-driven with experience defining KPIs and measuring campaign effectiveness against client and our goals.
• Thrive and influence in a matrixed organization, collaborating with Editorial, Sales, Product, and Finance teams.

What's in it for you

The expected range for this role is $200,000 - $275,000

This is a Hybrid role from our New York Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 2

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

If you have questions about this posting, please contact [email protected]