Private Wealth Channel Marketing Manager
- Partner with the Head of Private Wealth Marketing to create marketing content and thought leadership calendar for NB Private Wealth business
- Collaborate with Private Wealth Investment Group on product prioritization and product goals
- Align thought leadership program with broad channel goals and event strategy ensuring content meets the needs of advisors
- Manage all channel specific collateral and BAU content that comes into the team with an optimized workflow and tracking system
- Monitor KPIs for content usage to measure the success of the piece and continued production
- Collaborate with global marketing teams and business to develop, manage, and implement thought leadership programs. Be the voice of the team on the global thought leadership weekly stand up.
- Project manage the production of channel specific collateral and content in partnership with the various global marketing and legal teams
- Partner effectively with the stakeholders across the business to understand their needs and effectively communicate them to centralized marketing support
- Identify industry trends and client interests to create channel specific initiatives Qualifications
- Minimum of 5 - 7 years of experience in marketing or investment management industry
- Bachelor's degree in related field i.e.: marketing, finance, economics preferred
- Experience with investments and basic investing concepts, experience in wealth management a plus
- Strong knowledge of marketing concepts including direct, digital, and social media marketing practices
- Outstanding project management and prioritization skills with the ability to manage multiple tasks simultaneously to meet client expectations and deadlines
- Team oriented, collaborative approach with ability to take initiative
- Strong written, verbal communication, interpersonal and relationship building skills
- Exceptional attention to detail with excellent organizational, problem-solving and follow-through skills
- Analytical and comfortable working with, and interpreting data
- Professional, articulate, and creative with a positive attitude
- Series 7 and/or 63, 65 not required, but strongly preferred
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