Associate Director, Search - SEM

Company description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Associate Director, SEO is responsible for successfully leading assigned client SEO team. In addition to creating deliverables and providing ongoing recommendations for client accounts, the Associate Director outlines team member successes. They will use their expertise in SEO strategy and implementation to work directly with clients and activation teams to identify opportunities and create strategies to improve KPIs.

Responsibilities

• Works with SEO Managers and SEO Director to understand specific client needs and lead the team to achieve goals

• Creates opportunities and strategies using both qualitative and quantitative sources

• Successfully uses data to identify issues and create clear actions to improve performance and KPIs

• Uses expertise of analytic tools to understand data and present areas for improvement

• Successfully manages technical and content teams within discipline

• Works with team to outline successes of team members and clients

• Creates deliverables and solutions for specific needs in discipline

• Assumes accountability and ownership of team and recommendations the team makes

• Works with clients directly and with all relevant stakeholders to complete specific tasks

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

• Evangelizes SEO throughout agency and client organizations

• Stays up-to-date on industry trends and educates internal stakeholders and clients

• Provides thought leadership on keyword research, density, META tags, and body copy as well as broader SEO and SEM strategies

Qualifications

• 5-7 years' experience with significant SEO content, technical, research, and/or relevant online media management

• Proficient with online analytics metrics and related statistical concepts

• Proficient with web analytics platforms such as Omniture, Google Analytics, and Coremetrics

• Experience managing and developing a team

• Website development/design experience including development of wireframes, using CSS and HTML

• Demonstrated problem solving and project management skills

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $95,950- $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/22/2025.

All your information will be kept confidential according to EEO guidelines.

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