Director, Global Communications, Makeup Elc
- Execute a dynamic communications plan that drives awareness and secures high-quality coverage for new product launches and hero franchises.
- Cultivate and maintain strong, working relationships with key US press, editors, and influencers.
- Actively pitch brand stories, products, and experts to media, securing consistent and impactful placements.
- Manage the PR agency relationship to ensure all efforts are aligned with brand goals and deliverables are met.
- Monitor and analyze press coverage and industry trends to identify new opportunities and provide insights.
- Support brand storytelling by crafting compelling narratives for press materials, pitches, and media toolkits.
- Play a key role in associating the makeup brands with key cultural moments through strategic outreach and partnerships
- Assist in preparing executives for media interviews and public appearances by developing talking points and briefing materials.
- Support the execution of the annual awards strategy by preparing submissions and managing deadlines.
- Drive awareness for the makeup brands' philanthropic programs by supporting media outreach and storytelling efforts.
- Collaborate closely with cross-functional teams (Marketing, Social, Artist Relations) to ensure a cohesive 360-degree communications approach.
- Work within a dynamic and global environment, balancing strategic work with hands-on execution.
- 10+ years of related public relations/communications experience
- Strong, established network of contacts in the US beauty and lifestyle media.
- Proven track record of securing top-tier media coverage and executing successful PR campaigns.
- Outstanding written, verbal, and interpersonal communication skills.
- A team player with an entrepreneurial approach and a proactive mindset.
- Fluent in English; proficiency in an additional language is a plus.
- Experience in managing PR agencies and budgets.
- Bachelor's degree required.
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