Executive Director, Data & ai, Creative & Content Automation
- Define and own the Marketing & Creative Data & AI product vision and roadmap, focused on brand development, creative excellence, content intelligence, and pre-activation marketing insights.
- Serve as the primary Data & AI partner to Marketing SVPs, Creative leadership, Brand teams, Consumer Engagement, and Creative Operations.
- Maintain expertise across marketing and creative systems including:
- Creative asset management (DAM)
- Creative workflow and production systems
- Brand and content performance analytics
- Generative AI for creative ideation, copywriting, and asset adaptation
- Brand health, sentiment, and cultural trend analytics
- Translate creative and marketing strategies into clear OKRs, adoption targets, and brand impact metrics.
- Deliver creative and pre-activation marketing capabilities such as:
- Creative Intelligence: performance insights for assets, visual codes, narrative themes, and brand equity drivers
- Generative AI for Creative: concepting tools, asset variation, copy generation, localization, and production acceleration
- Content Performance Analytics: what creative elements resonate, when, and with whom
- Campaign Planning Intelligence: insights to inform campaign strategy
- Brand Health & Cultural Trend Analytics: measurement of brand relevance, sentiment, and cultural fit
- Creative Workflow Analytics: production efficiency, asset reuse, quality measures, cycle-time optimization
- Manage global product roadmaps, prioritizing capabilities that drive creative and brand impact.
- Lead a team of Product Managers, Creative Analytics Specialists, and BI analysts
- Partner with Data Science and Engineering to deliver scalable creative-focused AI products.
- Establish KPIs such as creative effectiveness, cost savings, asset reuse, content ROI, and brand equity lift.
- Lead Data & AI discussions with Marketing and Creative leadership forums; collaborate with Brand and Consumer Engagement teams on strategy enablement.
- Develop enablement programs to help marketers and creatives adopt AI as a partner in ideation, design, and storytelling.
- Ensure brand safety, copyright/IP compliance, and responsible AI standards are upheld in all creative AI deployments.
- Partner with-but remain distinct from-Media, Retail, and Consumer Data stakeholders to ensure seamless handoffs without functional overlap.
- Ensure creative and marketing AI products align to brand governance, legal, privacy, and responsible AI standards.
- Provide leadership with transparent reporting on creative performance, brand health, cycle-time improvements, and pre-activation marketing impact.
- Help advance collaborative operating models across the Creative and Marketing Data & AI ecosystem.
- 10-12+ years in marketing analytics, creative operations, brand strategy, content intelligence, or AI product leadership.
- Proven track record enabling creative teams through data and AI.
- Experience delivering global products across diverse brand and creative environments.
- Experience with DAMs, creative workflow platforms, content taxonomies, and asset-level analytics.
- Technical fluency across modern data platforms, cloud architectures, integration frameworks, and automation technologies.
- Experience building and leading global teams and driving cross-functional digital or AI transformation initiatives.
- Proficiency in Agile and product-centric delivery methodologies.
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