CRM & Lifecycle Marketing Manager
Job Description
Job Description
Duties and Responsibilities
- CRM Growth & Audience Strategy
- Monitor and grow CRM databases across all owned channels
- Develop acquisition strategies to expand opt-in patron lists
- Report on engagement, retention, and churn metrics
- Channel Ownership & Operations
- Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
- Manage Salesforce Marketing Cloud and Data Cloud segmentation
- Optimize lifecycle flows including abandon cart and loyalty journeys
- Performance & Analytics
- Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
- Partner with Business Intelligence to assess CRM performance
- Vendor & Platform Management
- Manage relationships with Salesforce, Attentive, and Validity
- Cross-Functional Collaboration
- Collaborate with Marketing Director on acquisition strategy
- Partner with Ad Sales on reporting and performance insights
- Support Group Sales CRM initiatives
Recommended Jobs
Latam and US Offshore Sales Associate
Morgan Stanley Investment Management (“MSIM”), together with its investment advisory affiliates, operates in 25 countries with $1.9 Tn in assets under management or supervision as of March 31, 2026. …
Athletic Trainer - Sports Medicine
Athletic Trainer – Full-Time | Direct Hire | Geneva, NY Competitive Pay | Excellent Benefits | New Grads Welcome Are you passionate about helping athletes stay strong, recover quickly, and perf…
Otolaryngologist (Part Time)
Description Physician Affiliate Group of New York (PAGNY)is adding an Otolaryngologist to the group at NYC Health + Hospitals/South Brooklyn Health . South Brooklyn Health is a redesigned heal…
RN - Children‘s Office - Full Time - Days (UTICA, NY)
Job Summary The staff nurse uses the nursing process to provide patient care consistent with acceptable standards of the profession and Community Medicine with a minimum amount of Faxton - St. Luk…
Private Share Lending Transactor- Executive Director
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve …
Postdoctoral Fellow in vascular development, function, and disease using zebrafish (New York city)
The Torres-Vázquez Lab is seeking a highly motivated postdoctoral researcher to join our team investigating the mechanisms that regulate vascular development, function, and disease using zebrafish as…
Assistant Project Manager
Assistant Project Manager Title: Assistant Project Manager Location: Rochester, NY, Scottsville, NY Reports To: Project Manager / Senior Project Manager Compensation: $65,000 - $85,00…
Senior Resource Manager
About Teneo Teneo is the global CEO advisory firm. We partner with our clients globally to do great things for a better future. Drawing upon our global team and expansive network of senior adviso…
Tory Burch Vice President, Customer Intelligence & CRM
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative material…