Market Developer

Bimbo Bakeries Usa
New York, NY

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

#LI-VB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $78,500 - $102,000

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary :

The Market Developer (MD) will work with the Zone Sales Leader (ZSL) to achieve full and sustainable market saturation in selected Express channels and geographies. The MD will execute project plans for target markets, coordinate planning, and review sessions with key stakeholders. The MD role will complete tasks within a defined timeline for achieving desired saturation rates. The MD role will also monitor and track key standards and metrics, identifying solutions that drive continuous improvement. The MD must be a highly motivated individual with sales background, and leads with behaviors that encourage innovation, change, and teamwork.

Key Job Responsibilities:

Mindsets & Behaviors

  • Embrace, embody, and lead Direct Store Delivery Excellence (DSDE) best practices and act upon the vision and values of Bimbo Bakeries USA (BBU).
  • Exemplify the characteristics of BBU and its brands and extend those brand values through daily activities and leadership in the workplace.
  • Foster an atmosphere of continuous improvement to include the development of self, teams, and work processes that result in constructive change.

Roles & Responsibilities

  • Support achievement of zero workplace injuries by following and coaching all BBU safety principles and beliefs within the Grupo Bimbo (GB) safety platform.
  • Engage in market development tours based on customer lists, service details, and new store information.
  • Execute weekly saturation tours with an emphasis on the value of DSD and BBU’s brands.
  • Achieve all DSDE Key Objectives and Results (DKORs) for MD role.
  • Responsible for ensuring all aspects of new accounts are achieved; first day set up, proper orders, and alleviating customer concerns.
  • Communicates and ensures frontline are enabled and achieving weekly store goals.
  • Continuously seek out new business opportunities and ways to optimize sales effectiveness.
  • Ensure a successful onboarding process by coordinating appointments, follow-up calls, and customer service reviews.
  • Track and report on DKORs to identify areas of improvement.
  • Participate in location specific weekly meetings to ensure playbook tasks are completed on time.
  • Identify risks and develop mitigation plans against them.
  • Coordinate efforts with cross-functional sales operations teams to align on and achieve market saturation goals.

Key Behavioral Competencies:

  • Ability to engage and inspire frontline to pursue the BBU vision for growth.
  • Ability to demonstrate customer centricity; demonstrates empathy, understanding, and a customer-first approach.
  • Ability to embrace challenges, objections, and changing needs of customers.
  • Ability to effectively influence the customer to pursue a partnership with BBU.
  • Ability to support established project objectives, checkpoints, timelines, and meet project tasks and expectations. 
  • Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations to create an actionable plan.

Education and Work History:

College degree preferred. A combination of High School Diploma plus training and DSD sales experience in the consumer-packaged goods industry that results in demonstrated competency to perform the work can be considered.

The ideal candidate will possess :

  • 2-4+ years of experience in similar market development role.
  • Strong computer skills and proficiency, specifically PowerPoint, Excel, and Word is required, as well as proficiency with data analysis, training material creation and developing and managing soliciting tools.
  • Proven knowledge of growth opportunities in the express-format channel
  • Understanding of express-format DSD structures and operations is a plus.
  • Demonstrate resourcefulness in identifying ways to sustainably grow and improve the business in partnership with other frontline leaders.
  • Ability to leverage information to understand and develop effective business strategies with cross-functional alignment.
  • Bilingual English/Spanish language is a plus.
  • Travel is required, 25%

Physical Demands:

  • Able to use a variety of communication methods on a frequent basis.
  • Use a notebook computer and standard office equipment printers, fax, phone, etc.  
  • Able to sit, stand, stoop, and have use of hand-motor coordination regularly.
  • Use various forms of transportation for extended periods of time on a periodic basis.
  • Frequent walking.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Posted 2026-02-22

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