Regional Sales Manager, Grocery

The Regional Sales Manager’s (RSM) primary responsibility is to sell and execute Red Bull’s strategies and initiatives across an assigned group of regions, divisions, or banners within a specific national chain.

Key responsibilities include managing regional key account volume, market share, spending budgets, and performance results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is also responsible for developing productive business relationships with assigned accounts, creating solutions that meet customer needs while supporting Red Bull’s goals, and driving best practices by delivering strong results and developing innovative solutions.

RSMs must also ensure that all regional programs and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Shelf and Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures that all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives related to product flow and package mix.

  Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.

  Promotion: Develops an annual promotion schedule in accordance with chain headquarters goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures that all promotions are supported by effective point-of-sale materials and incremental displays.

  Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific point-of-sale materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.

• Establishes a “wiring model” that ensures communication with all regional chain decision-makers.

  Routinely engages in activities to build partnerships and strengthen relationships at the regional, division, and banner levels within assigned chains.

  Establishes the necessary tools and business review templates to ensure Red Bull personnel review similar data with local Distributor Partners (DPs), supporting consistency across the country.

• Ensures regional, divisional, and banner compliance with annual Customer Marketing Agreements from chain headquarters for all designated areas of responsibility.

  Manages travel and expense spending within the assigned budget.

• Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programming and promotions.

  Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead.

  Drives post-promotion analysis, in conjunction with Category Management, following all programs to evaluate promotional effectiveness.

  Pursues business relationships that allow Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that drive future strategy and improve understanding of consumer purchase patterns.

  Thoroughly analyzes business and customer sales to define priorities and areas of focus.

• Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and other key topics.

  Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from the competition.

  Provides energy category insights that drive changes in promotion, price, distribution, or merchandising practices.

  Routinely engages in activities to build relationships and strengthen connections with key accounts beyond the buyer level.

• Uses appropriate communication processes to keep Distributor Partners and Distributor Partner Managers informed of regional, divisional, and banner-level programs and initiatives for assigned chains.

  Routinely visits Distributor Partners to maintain personal contact and open lines of communication.

  Maintains open communication with relevant regional and Distributor Partner personnel to ensure effective program implementation.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Required Experience, Knowledge, and Education (if applicable)
• Minimum of 4 years of sales and key account experience with a strong track record of success, preferably in the beverage, consumer packaged goods (CPG), or fast-moving consumer goods (FMCG) industries, or within a Direct Store Delivery (DSD) operation.
• Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
• Strong analytical skills and experience using both internal and external data sources.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be highly proficient in Microsoft Excel and PowerPoint.

• Travel 60-70%
• Permanent
• Benefits eligible