Content Marketing Specialist

We are seeking a Content Marketing Specialist to support the execution and optimization of digital marketing initiatives across search, paid media, and web content. This role focuses on technical and on-page SEO , paid search and paid social campaign execution , and performance analysis to improve traffic quality, engagement, and conversion outcomes.

The ideal candidate has strong experience working directly in SEO and paid media platforms, is comfortable managing multiple initiatives at once, and can quickly contribute to active campaigns with minimal ramp time. This position requires solid analytical skills, attention to detail, and the ability to collaborate with cross-functional partners while working in modern analytics and content management tools.

NOTE - This is a remote opportunity preferably sitting in Central or Eastern Time Zones.

Responsibilities:

• Technical On-Page SEO:
  • All facets are critical early (technical on-page content optimization).
  • Hands-on experience addressing crawlability, indexation, metadata, internal linking, and content optimization.
• Paid Media Execution (not ownership):
  • LinkedIn, Meta, and Google
  • Comfortable working with >$100k/month budgets , operating under a Paid Media Manager.
• Analytics & Reporting:
  • Must work in GA4, Looker Studio
  • Able to support migration of reports into Power BI (hands-on, not just exposure).
• Enterprise CMS:
  • Must have experience with enterprise grade CMS Platforms (i.e. Adobe AEM, Sitecore, Umbraco, Kentico, etc.) - WordPress-only backgrounds will not be a fit.

• Internal agency model: Not a sourcing differentiator — execution capability is what matters most.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related discipline — or equivalent professional experience.
• Industry certifications such as Google Analytics or Google Ads are beneficial but not required.
• 5 years of hands-on experience in digital marketing within a large enterprise or agency-style environment, with strong exposure to SEO, content marketing, and paid media.
• Proficiency with SEO and performance platforms including Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or comparable tools.
• Solid understanding of web fundamentals and site architecture, including HTML, CSS, and technical SEO principles.
• Experience with analytics implementation and reporting tools such as GA4, Google Tag Manager, Looker Studio, and familiarity with Power BI.

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Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.