Director, Digital Media Process & Operations
- Establish a core set of platform 'golden rules' across main biddable media channels (search, programmatic etc.) in close partnership with JBP partner, media agency and global platform experts.
- Work with global media agency to embed into workflow and governance tools, with performance monitoring across globally aligned KPIs.
- Build global learning agenda to continuously evolve and enhance based on new platform capabilities and learnings from in-flight execution.
- Establish global academy with global media agency to ensure full adherence to standards within markets and in delivery hubs.
- Develop capability building for brand builders as part of overall media trainings, establishing importance of quality media execution.
- Build out global monitoring and auditing, developing global reporting solutions to track digital process adoption and value associated.
- Identify broader opportunities in the digital marketing process to enhance and improve overall digital execution.
- Work with global finance and procurement team to establish methodology to track value of digital process.
- Partner with global analytics team to leverage outputs from advanced analytics to inform in-flight campaign optimization.
- Build real-time value monitoring in close partnership with global analytics team to understand performance and impact.
- Work closely with global media agency to develop agentic roadmap to further enhance digital process and campaign performance.
- Build strong roadmap for global ad & marketing technology capabilities in partnership to further enhance digital execution.
- Degree holder in Business, Marketing, Communications or related discipline
- 12 years experience that includes CRM, online or data analysis
- Ability to present audience analysis in a compelling way, and to interpret data and recommend action on a variety of analyses
- Able to understand consumer and business needs and translate into actions
- Excellent communication skills in English, with the ability to confidently and concisely share ideas, objectives and results with key stakeholders, and collaborate with key stakeholders in brand and commercial team
- Able to drive changes by influencing, inspiring, teaching, and collaborating
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