PIPELINE VP-to-SVP, Head of Performance Marketing (East Coast, EST) (New York)

PIPELINE: VP, Head of Performance Marketing (East Coast, EST)

AI-Driven | Global Stage | Software Powerhouse

Location: East Coast (EST-based candidates only)
Comp: $320K$350K base + Bonus + Equity
Team Size: 2,000+ FTEs globally
Reporting To: CMO (with direct CEO access)
Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech

Whos being featured at TEDNext 2025?
Well give you a hint: Its the future Head of Performance Marketing for this global growth rocket.

This is not your average marketing leadership role.
Were pipelining a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space.

Following 130% growth in 2024 , a HEAT score approaching triple digits , and strategic partnerships with global giants like Salesforce and SAP , were building a future-facing Performance Marketing engineand this role sits at the center of that momentum.

What Youll Do

• Serve as the global face of performance marketing , driving campaigns that deliver impact across every stage of the funnel.

• Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.

• Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.

• Lead and inspire a high-performing team while still getting your hands dirty when neededthis is a player/coach role.

• Create and test new acquisition channels , iterate fast, and scale what works globally.

• Translate performance into board-ready metrics with access to CMO and CEO .

What You Bring

• 15+ years in performance marketing for global B2B software development firms .

• Experience scaling performance marketing inside a 2K5K FTE firm youve felt the heat and delivered measurable growth.

• A builders mindset : You ideate. You test. You optimize. You grow.

• Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows .

• Youre front-facing, curious, energized, and endlessly creative.

• Must be East Coast (EST) based not overseas, not PST.

Why This Role

• Newly created, center-stage position with real ownership.

• Visible, vocal, high-impact : Youll be known across the industry.

• Work hand-in-hand with an invigorated CMO and visionary CEO .

• Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.