Senior Analyst, Social

Company description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Responsibilities

Role Objectives:

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives

• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns

• Oversee budgets and flighting for all self-service platforms

• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts

• Forecast around audits and campaign analytics

• Assist the Manager and greater team with overall strategy and recommendations

• Serve as a mentor to Analysts and available for ad hoc questions and training

Qualifications

Minimum Qualifications:

• 1-2 years of paid social media experience required

• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest

• Experience working in a client-facing capacity

• Experience using paid media to complement earned media campaigns and meet business objectives

• Proficiency in MS Office with specific strengths in Excel and PowerPoint

• Able to work independently and balance multiple tasks

• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/19/2025.

All your information will be kept confidential according to EEO guidelines.

#LI-JE1