Marketing Operations Manager

About allwhere

allwhere is the one-stop solution for a more engaged and productive team — wherever they may be. Whether your team is remote, hybrid, or on-site, we curate the right equipment, products, services, and experiences for your company’s needs. From world-class onboarding and engagement, as well as retention and wellness programs, we offer holistic remote work solutions for enterprises nationwide to create a workplace that is distributed, productive, and efficient.

About the Role

allwhere is in search of a Marketing Operations Manager to implement, maintain, and optimize our marketing technology stack. This role will be responsible for building out and executing lifecycle marketing campaigns while also identifying funnel optimization opportunities and providing reporting for campaign results. An ideal candidate is systems and process oriented with the ability to think creatively when solving challenges to drive growth.

The Marketing Operations Manager reports into the Senior Director of Growth Marketing and will work closely with teams across Sales and Product.

Key Responsibilities

• Own the Marketing Tech Stack: Manage selection, implementation, and performance of core tools including CRM (HubSpot), analytics platforms, and system integrations to support a seamless and scalable marketing infrastructure.
• Campaign Execution & Optimization: Design and launch end-to-end email and lifecycle campaigns—handling audience segmentation, A/B testing, deployment, and post-campaign performance analysis.
• Sales Funnel Automation: Build and maintain automated workflows that support lead nurturing, qualification, and conversion from MQL to Closed Won—partnering closely with Sales to align systems and processes.
• Outbound Cold Emailing: Collaborate with the Sales and Growth teams to develop and execute outbound cold email strategies that generate pipeline, including list building, sequencing, personalization, and performance tracking.
• Email Marketing & Content Deployment: Execute marketing communications in support of the campaign calendar—newsletters, product updates, promotions—ensuring tailored segmentation and dynamic personalization.
• Lifecycle Marketing: Partner with Product and Customer Success to develop targeted lifecycle programs that increase activation, retention, and expansion across our customer base.
• Product Collaboration: Work closely with the Product team to integrate marketing technology with product infrastructure, align data sources, and co-create fun, product-led marketing campaigns that drive user engagement and awareness.
• Data Quality & Governance: Monitor and maintain data integrity within our marketing database through regular hygiene processes, enrichment efforts, and audience segmentation strategy.
• Technical Troubleshooting & QA: Ensure campaigns, workflows, integrations, and tracking systems function reliably and as intended—proactively identifying and resolving operational issues.
• Performance Reporting & Attribution: Lead tracking, reporting, and analysis across the full marketing and sales funnel to deliver insights that drive strategic decisions and team alignment

What We’re Looking For

• Experience: 5+ years in Marketing Operations at a B2B SaaS or product-led growth company, with a strong grasp of marketing automation, CRM architecture, and cross-functional collaboration.
• Technical Fluency: Advanced expertise in HubSpot and proficiency with platforms such as Salesforce, Google Analytics, Tag Manager, Looker, and other martech tools.
• Outbound Execution: Hands-on experience planning and executing outbound cold email campaigns using tools like HubSpot Sequences, Salesloft, or Apollo—including personalization, testing, and performance analysis.
• Product Partnership: Proven success working with Product teams to align on tooling, data flows, and joint campaigns—especially those that creatively connect users to new features or experiences.
• Data-Driven Mindset: Deep understanding of data governance, segmentation, and campaign reporting. You’re comfortable identifying trends and translating metrics into action.
• Project Leadership: Demonstrated ability to lead initiatives, manage multiple projects simultaneously, and work cross-functionally with stakeholders in Sales, Product, and Marketing.
• Campaign Execution: Proven ability to manage and scale campaigns from concept through optimization with attention to detail and deadlines.
• Collaborative Communicator: Transparent, curious, and confident in driving discussions, asking the right questions, and challenging assumptions to arrive at the best outcome.
• Industry Insight (Preferred): Experience working in or marketing to HR, IT, or SaaS audiences, especially with a B2B lens.
• Mindset: Passionate about marketing, curious about growth, and eager to experiment, iterate, and improve.