General manager sales operations manager

Join Our Leadership Team as Our General Manager & Director of Sales

At Lapine Fitness Studio (LFS) , we’re on a mission to transform lives and redefine the fitness experience in Brooklyn. As a growing Small Group Personal Training facility, we’re seeking a General Manager & Director of Sales to lead our coaching team, drive membership growth, and champion our culture of excellence.

This is a high-impact leadership role that combines people development, operational leadership, and strategic sales execution — perfect for someone who thrives in both community-building and business growth.

About LFS

LFS is built on connection, professionalism, and care. We pride ourselves on delivering a premium training experience supported by an engaged, high-performing team. The General Manager & Director of Sales is a cornerstone of this mission — leading with integrity, maintaining exceptional standards, and helping every member and coach feel supported and empowered.

Core Responsibilities Coaching (Approx. 10-15 Sessions/Week)

• Deliver high-quality small group personal training sessions consistent with LFS Training Principles .
• Lead first sessions for new members to ensure a seamless and memorable introduction to LFS coaching and culture.
• Support high-traffic sessions to maintain consistency and exceptional member experiences (as needed).

Team Management & Development

• Conduct weekly 1:1 meetings with each coach to review performance, set goals, and identify growth opportunities.
• Host weekly team meetings to share updates, celebrate wins, and maintain alignment across the coaching staff.
• Perform weekly session audits to ensure coaching quality, consistency, and adherence to LFS standards.
• Be a culture carrier — model professionalism, care, and leadership in every interaction.
• Lead in-services to upskill the coaching team and strengthen the member experience.

Sales

• Follow up with new leads twice daily (AM + PM) to maximize conversion opportunities.
• Conduct sales calls with prospective members and ensure a smooth transition into onboarding
• Own, Track and report key sales metrics
• Collaborate with leadership to plan studio promotions, events, and community partnerships that support lead flow and brand visibility.

Leadership & Strategy

• Attend and contribute to weekly Level 10 meetings — reviewing KPIs, quarterly projects, weekly to-dos, issues, and opportunities.
• Collaborate cross-functionally with Director of member expereince to strengthen community engagement, enhance retention, and foster a unified team culture.
• Take ownership of key KPIs and lead the development and execution of quarterly studio growth initiatives .
• Support staff hiring, onboarding, and training systems to maintain a world-class team.
• Ensure consistent alignment between LFS’s mission, core values, and day-to-day execution .
• Provide ongoing insight and recommendations on programming, scheduling, and team performance.

What We’re Looking For

• Proven Leadership Experience: 3+ years in fitness management, team leadership, or sales-driven roles.
• Sales & Communication Skills: A confident, empathetic communicator who thrives in conversations and conversions.
• Coaching Expertise: Experience in small group personal training, programming, and member engagement.
• Organizational Mastery: You balance systems and relationships with equal skill.
• Culture-Driven Leadership: You bring energy, accountability, and care to every interaction.

Why Join LFS?

• Make a Real Impact: Lead a passionate team and help shape the growth of a leading Brooklyn fitness studio.
• Professional Growth: Access leadership mentorship, ongoing education, and meaningful career development.
• Positive Culture: Join a community of driven, supportive people who care deeply about their craft.
• Strategic Autonomy: Collaborate directly with ownership on vision, systems, and innovation.

Position Details

Location: South Slope, Brooklyn
Hours: Full-time, in-person
Compensation: $65,000 to $85,000 annually

Interested? Email [email protected] with the subject line "LFS GM opportunity"

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Ability to Commute:

• Brooklyn, NY 11215 (Required)

Ability to Relocate:

• Brooklyn, NY 11215: Relocate before starting work (Required)

Work Location: In person