Associate growth marketing

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [[email protected].]([email protected]) Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full time Job\ Req\49679 *Job Description: * About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). About the Role The Associate, Growth Marketing position for The Wall Street Journal (WSJ) will report to and partner with the Manager of Growth Marketing, WSJ to grow and optimize customer acquisition programs focused on new subscribers globally. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and to measure success. Role based in New York City, NY. Must work from the Midtown Manhattan office 3x a week (Tuesday through Thursday). You Will: - Execute The Wall Street Journal's global subscription acquisition marketing strategy.- Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met.- Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.- Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.- Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.- Improve and optimize conversion journey through ideating and launching experiments.- Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.- Stay informed on industry trends, competitive landscapes and new technolo