Gap Project Manager, Social

Gap
New York, NY
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.

What You'll Do

  • Plan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)
  • Contribute and help drive the annual brand planning process
  • Set brand planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
  • Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles

Who You Are

  • Sharp analytical skills and great attention to detail
  • Possess a strong understanding of trends and an ability to quickly respond to customers shopping trends
  • Creativity and an ability to produce innovative and original ideas
  • Ability to work in and drive a dynamic and fast paced team, and pivot as needed
  • Ability to manage and allocate budgets is a key requirement
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.
*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Posted 2026-05-15

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