Manager, Digital Marketing - New York, 10019

Manager, Digital Marketing - New York, 10019, United States of America

How we LEAD:

Virgin Music Group is currently seeking a Manager, Digital Marketing for our Beverly Hills, CA office. The Manager will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.

How You’ll CREATE:

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
• Manage cross-platform social media content calendars and digital fan engagement experiences.
• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)

• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc. 

• Interest in gaming, metaverse and innovation spaces

• Passion for social media and short form video marketing.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience