GTM & Revenue Lead, Creator Ad Partnerships

DESCRIPTION The GTM and Revenue Lead is the single-threaded owner of advertising revenue and go-to-market strategy for their assigned creator partnerships. They operate as the "CRO" for their respective creators, owning what we sell and how we win commercially.


We are seeking a GTM & Revenue Lead to be the commercial architect and execution lead for a major creator partnership in the Wellness / Personal Growth category. This role is ideal for a commercially minded operator who thrives at the intersection of sales strategy, media monetization, and creator-led branded content. Existing commercial relationships with advertisers in the space are a strong plus.


Responsibilities


1. Go-To-Market & Commercial Strategy

• Define what we sell and how we win commercially for assigned creator partnerships.
• Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
• Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
• Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
• Ensure solutions are scalable, repeatable, and adopted by Sales.

2. Demand Generation & Sales Enablement

• Drive sales adoption of creator-specific packages and solutions.
• Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
• Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
• Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.

3. Revenue Performance, Forecasting & Accountability

• Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.
• Proactively surface gaps, risks, and trends, and act on them.
• Maintain accountability for overall partnership profitability, not just top-line revenue.
• Track lost or constrained revenue and partner with Partner Managers, Branded Content, and Commercial Strategy to close systemic gaps.
• Deliver a clear, data-backed sales performance narrative to leadership and creator partners.

4. Creator Partnership Management

• Partner closely with the Partner Manager (PM), who owns the holistic creator relationship.
• Hold creators accountable to commitments that directly impact advertiser demand and revenue outcomes, including timelines, deliverables, and adoption of ad products.
• Lead creator-facing conversations from a commercial perspective, balancing partnership health with business needs.
• Influence packaging, production decisions, and creative operations alongside Branded Content to improve revenue efficiency and yield.

About the team
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash; entertainment-driven series Baby, This is Keke Palmer, We Playin Spades and Armchair Expert with Dax Shepard; and cultural storytellers The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.

BASIC QUALIFICATIONS

• Bachelor's degree or equivalent
• Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
• Experience defining, refining and implementing sales processes, procedures and policies or equivalent
• 8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
• Proven track record of owning go-to-market strategy and revenue outcomes, not just supporting execution.
• Strong understanding of branded content, sponsorships, and integrated media solutions.

PREFERRED QUALIFICATIONS

• Experience using Salesforce (or other CRM tool) or BI tools
• Experience presenting to senior leadership
• Experience Driving the sales management process as well as playing a hands-on role in driving sales
• Experience handling ambiguous or undefined challenges through strong problem solving abilities
• Existing commercial relationships with advertisers in wellness, health, lifestyle, or personal growth categories.
• Experience monetizing creator-led or talent-driven IP.
• Familiarity with forecasting, pricing strategy, and yield optimization.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.


Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Culver City - 133,900.00 - 181,200.00 USD annually
USA, NY, New York - 147,300.00 - 199,300.00 USD annually