Brand Marketing Manager, Strategy, NA

Position Overview

As a key member within the North America Marketing team, the Brand Strategy Manager will support the development and execution of brand strategies that reinforce Ralph Lauren’s leadership in the fashion and lifestyle space. This role will help translate cultural and regional insights, consumer behavior, and business priorities into compelling storytelling and marketing initiatives that drive brand relevance and growth across the North America region.

The Manager will collaborate cross-functionally to ensure brand consistency across channels and support the execution of annual strategic plans and integrated campaigns. This role requires a strong foundation in consumer insights, brand strategy and annual planning, content development, project management, and brand storytelling.

Essential Duties & Responsibilities

Brand Strategy

• Contribute to the development of annual brand strategy plans for North America. Assist in identifying opportunities to differentiate the brand and drive cultural relevance through storytelling and strategic initiatives. Lead growth strategy for specific businesses (Men’s and Women’s Polo, Kids, etc). Assist in development of executive level NAM brand strategy and integrated campaign presentations.

Campaign Execution

• Support the execution of integrated marketing campaigns across digital, retail, social, PR, experiential, and wholesale channels.

Project Management

• Manage timelines, deliverables, and coordination across brand initiatives, ensuring alignment with strategic priorities and on-budget.

Consumer Insights

• Working closely with the Consumer Insights lead, assist in gathering and synthesizing consumer insights, market research, and competitive analysis to inform brand messaging and campaign development.

Innovation & Trends

• Stay informed on emerging marketing formats, technologies, and cultural trends to help identify new opportunities for brand engagement.

Performance Tracking

• Monitor campaign performance and assist in reporting on KPIs to optimize future strategies.

Cross-Functional Collaboration

• Work closely with Creative, Product, Media, Digital, Retail, and Global Marketing teams to support cohesive brand execution.

Team Contribution

• Foster a collaborative, creative, and accountable team environment. May mentor junior team members or interns.

Experience, Skills & Knowledge

Experience

• 5–7 years in brand strategy, integrated marketing, or brand management. Experience in fashion, lifestyle, or premium consumer brands preferred.

Strategic & Functional Skills

• Passion for brand building, cultural relevance, and creative innovation.
• Experience supporting 360 marketing campaigns and strategic planning.
• Strong analytical skills with ability to interpret consumer insights and market data.
• Understanding key brand and business performance measures (brand equity, sales/share).
• Excellent communication and presentation skills with ability to story tell a clear narrative.
• Solid project management and budget management capabilities.
• Culturally attuned to fashion and retail trends and competitive landscape.

Leadership & Collaboration

• Strong interpersonal skills and ability to work effectively in a cross-functional, matrixed organization
• Proactive, solution-oriented, and eager to contribute to a dynamic team.
• Ability to effectively advocate for the NAM marketing needs with internal stakeholders

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.