Director of Brand Marketing
- Lead development of brand positioning, messaging, and visual identity to ensure consistency and resonance across channels
- Translate consumer insights and trends into brand strategies that drive growth, relevance, and differentiation
- Oversee brand calendar planning, ensuring full alignment with marketing, retention, and e-commerce priorities
- Partner with Product Development to inform innovation strategy and go-to-market storytelling
- Lead creative concepting and execution of 360° brand campaigns across paid, owned, and earned media
- Oversee influencer, PR, and social media strategies that amplify brand storytelling and drive measurable ROI
- Ensure each product launch and activation ladders up to core brand pillars and values
- Partner with retail and digital teams to ensure cohesive brand storytelling across DTC, Amazon, TikTok Shop, and retail partners
- Manage and mentor a growing team of brand marketing, creative, and social media professionals
- Build scalable processes for creative development, campaign approvals, and performance tracking
- Collaborate closely with Operations, E-commerce, Retention, and Product teams to ensure alignment and seamless execution
- Drive accountability through clear KPIs tied to brand awareness, engagement, and sales performance
- Establish benchmarks and reporting frameworks to measure campaign impact and brand health
- Leverage analytics and consumer insights to refine creative strategy and media optimization
- Drive continuous improvement through testing, innovation, and trend monitoring
- 10+ years of experience leading integrated brand marketing within beauty, wellness, or CPG industries
- Proven success leading 360° brand campaigns across social, PR, influencer, and experiential channels
- Deep understanding of multicultural consumers and textured haircare landscape
- Experience managing large cross-functional teams and external agencies
- Track record of driving measurable growth in awareness, engagement, and revenue
- Strong creative judgment, storytelling instincts, and strategic agility
- Start up, high growth company experience preferred
- Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
- Highly self-motivated with a strong sense of ownership and accountability
- Comfortable navigating ambiguity and adapting to evolving priorities
- Medical Insurance- (Health, Dental, Vision)
- Paid Time Off
- 401K
- Plum Benefit Discounts
- Career growth opportunities within a rapidly expanding company
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