Social Media Manager, TikTok

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing - the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow: grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1,000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Two Circles' Content capability maximizes the impact of sports content through consultancy, multi-format content production and channel management. Services include creative and video content production, digital marketing campaigns, strategy, consultancy, full management of digital and social media platforms and commercialization of digital platforms.

We’re looking for someone immersed in the world of TikTok. You live and breathe the platform, know what resonates with different audiences and can ideate, produce and edit content that has as broad a reach and impact as possible. You know how and why audiences interact with vertical video, understand what success on platforms looks like and how to replicate that success. You’ll be at home talking to fans, like a fan – cultivating communities on behalf of our clients. You are comfortable working alongside a team of social media experts, crafting the perfect posts that will excite and delight across our clients’ channels, for some of the most recognizable sports rightsholders in the world.

What you’ll be doing:

• A TikTok native who understands the platform, its trends and engagement intimately
• Able to advise Leads and Clients on best practice, comfortable mapping out high-level platform strategies
• Concepting, editing, and producing cutting-edge content for vertical-first social output
• Maximizing live broadcasts to ensure the very best content is presented on social in a dynamic and engaging way
• Comfortable working with a range of content types, from filming original content on the ground at events and with athletes, to breathing new life into existing archive footage
• Generating compelling ideas that drive views and engagement on our clients' channels
• Fully versed in the cultural spaces of sport and how that translates into great content
• Excellent knowledge of the vertical video space across platforms, especially YouTube Shorts and IG Reels
• Serving as an internal expert, advising and developing alongside social media and creative teams to generate unrivalled vertical video content and strategies
• Adapting to various channels with distinct tones of voice

Must Haves:

• Extensive experience of creating vertical-first videos, ideally for a sports team or publisher or college
• In-app video editing capabilities with Capcut, Slate and other relevant apps as well as proficiency in Premiere Pro
• Comprehensive knowledge of sports, particularly NFL and NBA
• Ability to work under tight and, owing to the nature of live sport, fluctuating deadlines
• A proactive attitude, coupled with a desire to consistently improve the accounts you help manage
• Flexibility to work around the sports schedule including evenings and weekends
• Capability to thrive under the unique pressures of live publishing
• Professional-level proficiency with Microsoft Office

Nice to Haves:

• Good knowledge of the creator/influencer landscape
• Experience in front of camera
• Working knowledge of other social platforms
• Experience presenting to clients
• A grasp of insights and reporting