Principal marketing strategy

Become a part of our caring community and help us put health first

CenterWell Primary Care is expanding access to senior-focused care-and we're looking for a strategic marketing leader to help guide that growth. As Principal, Marketing Strategy (PCO), you'll lead enterprise-level marketing strategy with an amplified focus on retention, engagement and clinical programming. In this role, you'll shape enterprise-level strategies that drive business outcomes while also providing broader marketing strategy support across the organization.

This role is ideal for a visionary strategist who thrives in complex environments and is passionate about shaping the future of senior care.

Key Role Functions

Enterprise Strategy Development

• Lead strategic planning for CenterWell Senior Primary Care marketing, aligning with business goals and market dynamics

• Develop frameworks and roadmaps to guide marketing investments and initiatives

• Build strategies that balance acquisition with member retention and long-term engagement, ensuring sustainable growth

Cross-Functional Collaboration

• Partner with clinical, retention/engagement, and operational teams to ensure marketing strategy supports enterprise priorities

• Provide strategic guidance to senior leadership on market trends and growth opportunities

• Align with service and experience teams to strengthen customer loyalty and engagement strategies that enhance lifetime value

Performance & Insights

• Use data and analytics to evaluate strategy effectiveness and refine future plans

• Support development of strategic presentations and executive communications

• Leverage insights on patient behavior and engagement drivers to inform retention-focused strategies and improve outcomes

Impact

This role shapes the strategic direction of CenterWell Primary Care marketing driving growth, engagement, innovation, and alignment across the organization, while ensuring our strategies strengthen both acquisition and retention.

Use your skills to make an impact

Required Qualifications

• Bachelor's degree in Marketing, Business, Strategy, or related field

• 10+ years of experience in marketing strategy or business planningwith a proven track record of driving enterprise-level initiatives

• Demonstrated success in developing and executing strategies that improve customer retention, engagement, and lifetime value

• Strong analytical skills with the ability to synthesize complex data into actionable insights and strategic recommendations

• Experience collaborating with cross-functional teams including clinical, operations, and executive leadership

• Proven ability to influence senior stakeholders and lead strategic planning efforts across large, matrixed organizations

• Excellent communication and presentation skills, including experience preparing executive-level materials and strategic roadmaps

• Deep understanding of healthcare industry dynamics, including value-based care, patient engagement, and regulatory considerations

Preferred Qualifications

• MBA or Master's degree in marketing, advertising, communications or a related field

• Experience in healthcare, senior services, or value-based care

Additional Information

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$138,900 - $191,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our