Marketing & Communications Manager

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The Caryle is an Art-Deco landmark on the Upper East Side, steps from Central Park and Madison Avenue. Home to the art of entertaining and inspired hosting, this storied hotel continues to hold a certain kind of magic and legendary mystique all its own.

The Caryle is an Art-Deco landmark on the Upper East Side, steps from Central Park and Madison Avenue. Home to the art of entertaining and inspired hosting, the hotel continues to carry a rare sense of magic and New York mystique.

The Marketing & Communications Manager plays a meaningful role in carrying this legacy forward. Working closely with the Marketing team, the position supports the hotel’s public presence and guest-facing storytelling across multiple channels. It contributes to the execution of public relations, social media, and partnership initiatives, ensuring that all communications reflect the distinctive voice and standards of a New York icon.

This is a hands-on, property-based role suited to someone who thrives in a detail-oriented environment, enjoys collaborative work, and is energized by supporting a wide range of projects that shape the guest experience.

Core Duties and Responsibilities

PR and Communications

• Act as the day-to-day liaison between media and internal stakeholders ensuring clear communication, approvals, and follow-through.
• Manage day-to-day relationship with Food & Beverage public relations agency, ensuring all activity aligns with brand priorities.
• Maintain and distribute press materials across channels, keeping fact sheets, imagery, menus, and bios current and press-ready at all times.
• Coordinate on-property media experiences end to end, including pre-arrival details, on-site management, and post-stay follow-up.
• Track coverage and press visits, and report on earned media performance.

Social Media

• In partnership with the Director, translate the social strategy into clear execution across Instagram accounts, ensuring brand voice, tone, and visual standards are consistently upheld.
• Own content planning and caption development, maintaining a forward-looking content calendar across all four accounts.
• Manage day-to-day publishing, scheduling, and optimization of posts, Stories, and Reels, including coordination around launches, events, collaborations, and seasonal moments.
• Lead community management: monitor comments, respond to DMs and mentions, foster meaningful engagement, and escalate guest opportunities appropriately.
• Track performance and audience insight, producing regular reports and actionable recommendations to refine content and engagement metrics.

Marketing

• Support the development and execution of integrated marketing initiatives across the hotel, bars, and restaurants, aligning campaigns with commercial goals and brand positioning.
• Coordinate cross-functional marketing efforts with operations, food & beverage, culinary, guest experience, and sales to ensure timely rollout of experiences and key moments.
• Oversee marketing timelines and deliverables for launches, events, and seasonal campaigns, acting as the central point of organization and follow-through.
• Manage the planning and execution of email marketing communications in partnership with the brand CRM team to align messaging, timing, and priorities.
• Maintain consistency of brand voice and guest experience across all email communications.
• Support the development and upkeep of marketing assets used across digital and campaign channels, ensuring consistency of brand voice and messaging.
• Track and report on campaign performance providing insights and recommendations.
• Partner with the Director to develop and support the annual marketing plan, helping define priorities and ensure initiatives are delivered on time throughout the year.

Collateral and Materials

• Oversee the development, production, and lifecycle of all hotel-related printed and physical collateral, including Café Carlyle, ensuring brand standards and accuracy across touchpoints.
• Manage print timeless, vendors, budgets, and inventory, coordinating reprints as needed.
• Partner with hotel operations to ensure correct placement and presentation of materials.
• Conduct regular audits of on-property materials to ensure consistency with brand messaging.

Photography & Film Shoots

• Oversee planning and execution of hotel-led photography and film shoots, coordinating logistics, stakeholders, and on-site execution, with minimal impact to the operation.
• Manage post-production workflows and asset delivery, ensuring content is approved and accessible for use across marketing, social, and PR.
• Manage all third-party photography and film requests, including review and approval, agreements and COIs, coordination of logistics, and day-of oversight to protect brand integrity and the guest experience.

Guest Experience & Hotel Operations

• Partner with the Guest Experience team to support seamless preparation for media, VIP, and special arrivals, ensuring all details are aligned in advance.
• Manage and respond to guest feedback and inquiries professionally, escalating opportunities as needed and providing thoughtful follow-up.
• Support day-to-day department communication, including handling inbound calls or requests related to marketing, media, brand activity, and overflow sales calls as needed.

Marketing Administration

• Prepare monthly and quarterly marketing reports, tracking activity and performance along with actionable insights.
• Maintain organized digital files for marketing assets, press materials, and campaigns.

Professional Standards & Culture

• Represent the brand with a high level of professionalism, including adherence to attire and grooming standards.
• Model company values and culture in all internal and external interactions.
• Attend occasional evening or weekend events as required to support marketing, media, and on-property initiatives.
• Comply with all departmental policies, procedures, and brand guidelines.

While this is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove, or alter duties when business needs dictate.

Required Skills

• Solid understanding of marketing principles and how they apply to channels and touchpoints.
• Strong writing skills, including copywriting, editing, and proofreading with a high bar for clarity and accuracy.
• Excellent project management skills with experience managing multiple initiatives simultaneously, remaining well organized and detail oriented.
• Sound problem solving skills, with the ability to assess situations quickly and make thoughtful, practical decisions.
• High level of discretion when handling confidential guest and hotel information.
• Proficiency in MS Word, Excel, PowerPoint, Asana, Figma, and social media platforms.
• Experience with web analytics tools and content management systems.

Qualifications

• Bachelor’s degree in relevant field such as Marketing, Communications, Public Relations, Digital Media, or Hospitality.

Minimum Required Experience

• Minimum of two years of professional marketing experience at the manager level within hospitality, luxury goods, or related consumer-facing industry.
• Demonstrated experience supporting integrated marketing initiatives across multiple channels and stakeholders.
• Proven copywriting experience for social media, with the ability to write clear, on-brand captions independently.
• Experience managing content calendars, publishing schedules, and day-to-day execution.
• Experience working with external partners or agencies.
• On-property or customer-facing experience, with comfort operating in a live environment and engaging professionally with guests or media.

Salary Range $70,000- $85,000 based on experience.