Director, Programmatic

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. The Director will oversee the development and execution of programmatic campaigns.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, the Director helps with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of their direct reports, develop and execute individual and team goals, and foster an inspired work environment.

Responsibilities

• Interface with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

• Manage and inspire direct reports

• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities

• Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportuniites, being a sounding board for questions and mentor to share addressable media experiences and applications

• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

• Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization

• Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business

• Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith's industry-leading Digital practice

• Contribute strategic insight in new business efforts, determine optimal staffing assignments for exisiting clients and new business scenarios

• Adopt established account management standards and ehance campaign best practices through hands-on experience in programmatic media buying

• Maintain accountability for QA procedures across upcoming, live and ending campaigns

• Fiscally accountable to senior executive team for revenue and group spend

Qualifications

• Bachelor's Degree in marketing/adveritising highly preferred

• 8+ years of integrated marketing agency experience managing Programmatic Media

• 4+ years of people management experience

• Understanding of programmatic digital media planning & buying elements

• Excellent communication, presentation and writing skills

• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

• Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, best practices, Ad Networks, Exchanges, PMPs)

• Proficiency in Microsoft Office solutions

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $161,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/3/26.

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