Media Planner

ROLE OVERVIEW

Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands.

This is an exciting opportunity for an ambitious programmatic expert on the rise to join the Retail Media team in our fast-paced New York office, focusing on activation across the funnel.

Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY in here !

As a planning specialist, you’ll excel at turning data - whether it’s on audience behavior or campaign performance - into actionable insights. Ideally, you’ll have experience in working with digital channels, and will have a clear understanding of digital measurement and targeting, and what they mean for the planning and optimization of media campaigns.

Alongside that, you’ll be adept at using audience and market insight to direct your planning work, using industry tools to surface data that will help Croud’s clients make informed decisions about their audience, the markets they operate in and their competitors.

You’ll also have experience working closely with clients, helping them to solve problems and make smart decisions about how to invest their digital media budgets. You’ll be present at stages of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance.

As well as helping our clients plan their campaigns, you’ll be closely involved with monitoring performance in real-time, passing insight back to Croud’s channel experts and helping them to build a holistic view of their campaigns. You’ll help to decipher digital measurement and return on investment, and act as counsel to some of Croud’s biggest and most prestigious clients alongside our dedicated Strategy & Planning team.

RESPONSIBILITIES

• Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together

• Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data

• Develop media strategy and recommendations under Senior Media Planner guidance

• Present media plans and provide plan maintenance including objectives/strategies and updates

• Define audiences through segmentation and personas for clients through various planning tools at your disposal

• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

• Prepare flowcharts and budgets for media plan development and maintenance

• Oversee measurement and testing strategy across channels, driving constant improvements in performance

• Review and verify media buys to ensure proper execution

• Meet with vendor community to analyze value and applicability of media channels for client media plan

• Oversee various audience, market intelligence projects, ensuring that work is insightful and actionable

• Drive revenue for Croud through existing account growth and contribution to business development

• Complex marketing problem solving; turning solutions into strategies or new products to present back to clients

DESIRED QUALIFICATIONS

• 1.5+ Years of media planning experience

• Demonstrable in-depth experience as an Assistant Planner. We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles

• Experience of campaign planning that has driven demonstrable results for clients

• Experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

• Detail-oriented, good follow through, able to multitask, and work well under tight deadlines in a fast-paced environment

• Demonstrate ability to learn new proprietary software and processes quickly and proficiently

• Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360

• Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E-marketer

• All the essentials: Excel/Google Sheets, Powerpoint/Google Slides
  

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

● 20 days vacation a year with 12 public holidays observed

● Enhanced paid parental leave

● Healthy in-office meals and snacks

● 401(k) Savings Plan (100% Matching up to 4%)

● Sales commission with pitch opportunities

● Annual performance bonus

● Pre-tax commuter benefits

● Full paid medical Insurance for employee (including dental and vision)

● Dependent contribution to medical, dental and vision coverage

● Employer paid life insurance coverage

● Monthly wellness membership stipend

● Access to health guidance and wellness resources

● Free Citi bike membership

● Hybrid workspace support - home office setup is provided

● Agile working policy

● Opportunity to work abroad in Croud’s international offices.

● Regularly scheduled social events and quarterly team offsites

 

COMPENSATION

Salary Range for this position is $75,000 - $85,000 per year.

Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

We operate on a hybrid model of 3 days in office per week. Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, ethnicity, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.