Marketing Manager (Consulting Firm)

(Candidates based in New York are preferred, as occasional in-office presence may be required)

Accelerize 360 is a Summit Level Salesforce partner seeking a data-driven and strategic Marketing Manager to build brand awareness and accelerate the growth of our Salesforce practice. This role will be responsible for planning, executing, and optimizing marketing collateral to strengthen our position as a leading Salesforce consulting partner and showcase our expertise to target audiences. Proactive, thoughtful and speed are important attributes for this role.

Key Responsibilities

1. Content Strategy & Thought Leadership:

• Create and curate 10-15 high-impact content pieces on a monthly basis  (3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to showcase our Industry and use case expertise across  Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and MuleSoft .
• Develop  rapid-response industry insights  to trending Salesforce updates and releases.
• Manage content gathering workflows with internal teams, ensuring timely delivery and quality standards.

2. Brand Awareness & Industry Positioning:

• Manage corporate Website, LinkedIn, Twitter, and YouTube presence , increasing engagement with Salesforce ecosystem leaders, clients, and industry influencers .
• Ensure brand consistency across website, social media, marketing materials, and outbound communications .
• Create compelling use case narratives that demonstrate our problem-solving capabilities across various industries.
• Develop and maintain a content calendar that aligns with Salesforce product releases and industry events.

3. Event & Ecosystem Engagement:

• Plan and execute participation in  Salesforce-sponsored events , including  Dreamforce, Salesforce World Tours, industry trade shows, and virtual summits .
• Organize  webinars, executive roundtables, and regional Salesforce user group meetups  to establish thought leadership and drive engagement.
• Manage relationships with  Salesforce Partner Marketing teams ,  co-branded assets, and partner enablement programs .

4. Performance Analytics & Optimization:

• Track  marketing KPIs (content engagement metrics, social media growth, brand awareness indicators) using  Salesforce CRM, Google Analytics, and Tableau .
• Optimize  content distribution strategies  to maximize reach and engagement across channels.
• Conduct competitive analysis and customer insights research to refine messaging and campaign effectiveness.
• Provide monthly reporting on  content performance and brand visibility metrics .

Required Qualifications

• 5-7 years  of B2B marketing experience in  technology consulting, SaaS, or Salesforce services .
• Bachelor's degree in  Marketing, Business, Communications, or a related field .
• Hands on experience with creating and leveraging Video marketing. 
• Proven ability to develop and execute  content strategies  that drive measurable brand growth.
• Hands-on experience with marketing  automation platforms .
• Strong understanding of the  Salesforce partner ecosystem, consulting services,
• Excellent  copywriting and storytelling skills  for content marketing and thought leadership.
• Proficiency with  Google Analytics, Salesforce dashboards, content management systems, and social media platforms .