Director, Omnichannel Commerce & Retail Strategy

Company Description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Overview

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive omnichannel retail strategy for a small portfolio of CPG clients!

In this role, you will serve as a bridge between shopper marketing and media teams and oversee the holistic connections strategy across our clients’ commerce-driving campaigns, integrating across retail media, 3P commerce media, consumer promotions, and in-store marketing to ensure alignment to client business goals, synergy with national media efforts, and full integration across all touch points of the shopper journey.

PLEASE NOTE: While there are no specific location requirements for this role, the client and team operate on Central Time hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule with specific priority given to those local to the Chicago metro.

Responsibilities

• Lead the overall connected commerce strategy including establishing channel mix, role/rationale of channel, investment, and measurement recommendations.
• Partner with Strategy teams to identify shopper insights that help fuel the overall connected commerce strategy.
• Co-lead brainstorms with creative team to ideate media channels and tactics that best pair with the retailer, shopper, and creative idea.
• Lead audience strategy to translate the creative audience to an addressable media audience that can be activated across media plans and work in concert with other media activity.
• Develop commerce maps that showcase the campaign shopper journey.
• Lead 3P commerce media plan development and measurement strategy.
• Drive cross-channel measurement strategy across all commerce-driving activity.
• Educate cross-functional teams and clients on best practices and strategies for omnichannel marketing campaigns.
• Share updates, insights, and strategic POVs to keep shopper and media clients abreast of the ever-changing commerce media landscape.
• Lead co-development program recap reports across an IAT environment.
• Help manage and oversee the maintenance of investment trackers.
• Assist media teams with media billing and reconciliation.

Qualifications

• 10+ years of progressively-responsible experience building and leading omnichannel commerce, shopper, and retail media strategies for CPG brands.
• Bachelor’s degree in advertising, marketing, or related media field preferred; experience may be substituted.
• Experience & expertise driving omnichannel strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization, or CPG’s trade or customer marketing department.
• Deep understanding of the omnichannel marketing opportunities across different retailer verticals.
• Understanding of retail media network (RMNs) offerings and how to best leverage 3P media providers (digital, in store, promos, etc.) to supplement RMN plans.
• Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations.
• Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns.
• Experience leading strategy as a part of a larger IAT.
• Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
• Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.
• Sound decision-making ability rooted in agency, client, and industry knowledge.
• Comfort operating with a high level of ownership, autonomy, and accountability.
• An outstanding listener with clear and persuasive verbal and written communication and presentation skills, a high degree of emotional intelligence, and an ability to tell a smart, concise story using data.
• Experience communicating with and presenting to executive-level clients on a regular basis.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
• Highly collaborative but independently capable.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $129,485-$186,060 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be March 16, 2026.