Copywriter, Digital - Strategy and Design

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

Role Overview:

We’re looking for a Digital Copywriter who can craft compelling, conversion-oriented messaging across the marketing funnel — from scroll-stopping paid media ads to high-performing SEO content and retention campaigns that keep customers engaged. This role blends creativity with data-driven strategy, ensuring every word moves the audience toward action. You’ll collaborate closely with our Growth, Retention, and Creative teams to write and optimize copy for multiple channels, A/B test messaging performance, and evolve our client’s brand voice across touchpoints.

Role Responsibilities:

Strategy & Performance:

• Paid Media: Write and test ad copy for paid social, display, and search campaigns. Develop headlines, CTAs, and messaging angles that drive engagement and conversions across audiences.
• Retention Marketing: Create persuasive, brand-aligned copy for SMS, email, and lifecycle marketing. Tailor messaging for customer segments and funnel stages to boost engagement and retention.
• SEO & Web Content:
• Write optimized blog content, product descriptions, and landing pages that improve rankings and organic traffic.
• Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Develop and iterate SEO content strategies in collaboration with Growth and Analytics teams.
• A/B Testing & Performance Optimization: Partner with media and CRM teams to test creative hypotheses. Analyze copy performance data and continuously optimize based on results and trends.
• Brand Voice Development: Maintain and evolve a cohesive brand tone across channels, balancing creative storytelling with conversion goals and best practices.

Market Analysis And Optimization:

• Stay abreast of industry trends, market dynamics, and emerging opportunities.
• Conduct thorough research to gain deep insights into client industries, target audiences, and competitive landscapes.
• Utilize research findings to inform and enhance brand strategy and messaging frameworks.
• Stay ahead of market trends and emerging opportunities to develop forward-thinking brand solutions.

Requirements

• 3–5+ years of experience in digital copywriting, preferably in an agency or fast-paced marketing environment (bonus points for beauty industry experience!)
• Proven ability to write for multiple funnel stages, from upper-funnel awareness campaigns to conversion-focused CTAs.
• Experience writing for paid media, email/SMS, and SEO channels.
• Strong understanding of keyword research, SEO best practices, and performance analytics.
• Familiarity with A/B testing methodologies and performance optimization.
• Excellent attention to detail, organization, and ability to manage multiple projects simultaneously.
• Comfort collaborating across creative, media, and analytics teams.
• A strategic thinker with a passion for challenging the status quo and driving transformative change in the industry.

Benefits

• 20 PTO days (prorated based upon start date) & 7 sick days per annual year
• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office)

Salary Range: $65,000 - 75,000