Global Marketing Lead (New York)

Global Marketing Lead - Healthtech & Wellbeing

Company: Physitrack Group

Location and working hours: In Person - New York. US based Hours (New York).

Hours: Full time.

Salary: $140,000 + Bonus

About Physitrack

Physitrack's Mission is to elevating the world's wellbeing with our groundbreaking digital healthcare and employee wellbeing tools. With customers spanning across 187 countries and a diverse team stationed in 14 different nations across four continents, we aim to revolutionise healthcare.

About You

We are searching for a new Marketing Manager to join our team and lead demand generation across our digital health and employee wellbeing offerings from our brand new New York Office. You’ll need to combine strategic thinking with strong execution skills, and be confident driving campaigns from ICP definition through to conversion and sales enablement.

This role is ideal for someone commercially minded, data-driven, and excited to build high-impact marketing programs in a fast-paced, mission-led environment.

🧠 What You’ve Done

• 3 to 5+ years in B2B marketing roles, preferably across healthtech and/or wellbeing but okay if not
• Owned pipeline and MQL/SQL generation — proven track record of conversion and ROI
• Built ABM or named account programs
• Created content for regulated audiences (clinical, HR, insurance)
• Worked closely with Sales, Product, and CS in high-growth teams
• Holistic Marketer with a wide array of strategic experience.

🌍 Why This Role Exists

We’re building a world where being healthier is easier — for everyone, everywhere. Our platform supports both clinical outcomes and employee wellbeing , and we’re scaling fast.

To support this, we need a commercially-minded, content-led Marketing Manager to fuel qualified pipeline and platform adoption across two strategic motions:

1. Healthtech / Clinical buyers (EHR vendors, MSK, triage, payers, IT teams)
2. Employee Wellbeing buyers (HR teams, benefits brokers, enterprise buyers)

This is a strategic and hands-on role for a B2B marketer who wants to shape the GTM playbook — from positioning and campaigns to content and conversion.

🔁 What You'll Own

🎯 Strategy & ICPs

• Map buying committees for both verticals
• Develop segmentation, pain points, and insight-led positioning

🔥 Demand Generation

• Build and run multi-channel campaigns:
  • Search, paid social, ABM, events, brokers etc.
    
  • AI Led Initiatives to reduce resource and maximise outcomes.
• Experiment, test, and reallocate budget based on performance

📚 Content & Evidence

• Own full-funnel content engine:
  • ROI stories, clinician-led webinars, outcome snapshots
• Build an evidence library that supports both net-new and expansion

🧰 Sales & Broker Enablement

• Create sales decks, broker toolkits, battle cards, objection handling
• Co-build campaigns with CS and AE teams

🌐 Website & CRO

• Optimise landing pages with A/B testing
• Own CRO hypotheses and performance

📊 Analytics & Budget

• Launch funnel dashboards in HubSpot and GA4 and Webflow
• Track CAC payback, content performance, and segment conversion

🤝 Partnership Co-Marketing

• Collaborate with EHRs, insurers, and brokers for co-branded campaigns
• Coordinate webinars, guides, and joint case studies

✨ Brand & Thought Leadership

• Elevate our positioning as a thought leader in preventative health
• Ensure inclusive, compliant, evidence-backed messaging

🌟 Bonus Points

• Experience with NHS, private payers, or clinical procurement
• Familiarity with broker channels and benefits consultants
• Stories around embedded UI/API or EHR integrations
• Webinar production or event marketing experience
• Worked in a multi-product environment.

🛠 Tools You'll Use

• HubSpot, Salesforce
• GA4, CMS platforms, Heatmaps, Fullstory, Webflow
• LinkedIn Campaign Manager, paid media tools
• ABM and intent tools
• Webinar platforms (Zoom, Demio, etc.)

💙 What We Value

• Passion for improving lives through better health, performance, and prevention
• Builder mindset — hands-on, iterative, test-first
• Clear communicator and evidence-led decision-maker
• Collaborator across teams, clients, and partners
• Embraces change and ambiguity — thrives in scale-up pace

How to Apply:

If you are interested and believe your skills and experience make you the ideal candidate for this role, please submit your CV for review. Physitrack PLC is an equal opportunity employer that values diversity. All employment is decided on qualifications, merit, and business need.