Senior Graphic Designer - Web & Brand

At Rankings.io , we're more than just a digital marketing agency—we're a team of specialists who help personal injury law firms get cases in the most competitive markets in the country. We've built a culture where excellence isn't a grind; it's the entire game. As a fully remote, 150+ person team, we believe in empowering each individual with the autonomy, resources, and support they need to do their best work. We're passionate about outcomes, move fast without sacrificing quality, and celebrate wins along the way. With 100% employer-paid health insurance, unlimited PTO plus monthly wellness days, a 3% SIMPLE IRA match, and a values-driven culture that prioritizes growth and collaboration, we've created a place where high standards meet high fulfillment. If you take pride in being great at what you do and want to work alongside people who are exceptionally good at the things that matter, you'll love it here.

About the Role

To elevate our Design team and strengthen the visual foundation behind every client project, we’re hiring a Senior Graphic Designer (Web & Brand) who can create modern, high-impact designs across websites, brand identities and systems, social media, and digital marketing assets.

This role is built for a designer who creates custom work from scratch, balancing wow factor with usability, and knows how to elevate best-practice layouts into bespoke, brand-forward experiences. You’ll work in a drama-free, collaborative environment that values autonomy and gives you the space to do your best creative and technical work.

This role will primarily focus on designing for conversion-optimized websites and there will be a need to possess strong branding and social media design skills for our logo, organic and paid ad projects. We’re looking for someone who knows how to both give and receive thoughtful creative direction and operates as a senior-level contributor on the team.

Responsibilities

Design & Editing

• Website & Landing Page Design: Create highly visually engaging, user-friendly designs that align with best practices for grid-based layouts, conversion and engagement. Create custom designs from scratch and also design within a theme environment. Contribute to elevating our theme library.
• Graphic Design: Develop on-brand visuals, ad creatives, infographics, and social media graphics that capture attention and reinforce client authority.
• Brand Design: Create original logo designs and optimize brand identities for law firms and develop brand guides that clearly define typography, color systems, logo usage, and visual identity rules.
• Social Media Design: Experience and familiarity with creating graphics for both paid and organic social media.
• Visual Storytelling: Ability to use design, graphics and messaging to tell our clients’ story and create compelling visual calls to action.
• Conversion: Expert knowledge of visuals, design, messaging and elements that convert and differentiate clients.
• Image Editing: Edit and optimize photography to complement website, video and digital content when needed.

Collaboration & Strategy

• Partner with Design Leadership, Project Management, Account Management, Development, SEO, and Social teams to ensure all deliverables align with client expectations, campaign goals and performance insights using conversion-focused creative assets.
• Collaborate with other designers to ensure systems, quality, and processes are consistent and optimized.
• Take full ownership of deliverables while managing deadlines in a fast-paced environment.

Quality, Optimization & Efficiency

• Maintain and contribute to elevating a high standard of design excellence that reflects Rankings’ reputation for professionalism and authority.
• Stay current with design trends, UX/UI best practices, and emerging creative technologies to continually push visual innovation.
• Leverage AI tools and workflows to increase creative efficiency while maintaining quality.
• Maintain and refine reusable design frameworks and templates for scalability and consistency.
• Continuously identify areas needing improvement and iterate on creative assets to increase engagement and conversion performance.

Bonus / Preferred Skills

• Motion Graphics: The ability to animate branded assets, video intros/outros, and transitions using After Effects or equivalent tools.
• Video Editing: Edit raw footage into polished short-form video content optimized for web and social media using Adobe Premiere, Final Cut Pro, or similar software.
• Photography & Video Art Direction: Ability to provide direction for photo and video shoots that align with clients’ brand, theme, and differentiating factors.
• HTML5 Ad Design: Create interactive ads featuring animations, text, and imagery using Google Web Designer, Adobe Animate, or equivalent software.

What Success Looks Like

• Success in this role means quickly translating client goals into high-quality, conversion-focused, and brand-aligned designs that elevate both client results and the Rankings.io portfolio—while communicating clearly, meeting deadlines, and operating with proactive ownership.

Requirements

• 6+ years of experience in graphic design, web design, and brand design (agency experience preferred).
• Proven ability to create conversion-optimized designs for digital platforms.
• Senior-level knowledge designing responsive websites, unique hero banners, landing pages, and logos.
• Strong proficiency in creating and understanding designs for paid social ads and organic social media.
• Expert knowledge in Figma and Adobe Creative Suite.
• Strong quality control with exceptional attention to detail, file organization, and design accuracy.
• Advanced understanding of CRO, UX/UI, and visual hierarchy for websites and landing pages.
• Experience editing images, brand designs, graphics and existing designs across all media.
• Familiarity with AI-based design tools and a willingness to explore automation for efficiency.
• Excellent communication and collaboration skills; comfortable working in remote, cross-functional teams.
• Strong organizational skills with the ability to manage and deliver multiple projects in a fast-paced, deadline-driven environment.
• Strong presentation skills with clients and internal teams to create buy in and authority.
• Takes full ownership of quality, proactively drives improvements, and operates with a high level of initiative.

Benefits

• Starting Salary $85k
• Work remotely
• Unlimited PTO
• $100 Monthly Wellness Reimbursement Program
• 401(k)
• 100% Health Insurance (including fully employer-funded coverage)
• Quarterly training stipend for Professional Development