Analyst, eCommerce Testing, Retail & Outlet

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.


Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.


A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Role Overview

The Analytics & Testing team supports the strategy, implementation, and optimization of Ecommerce analytics, A/B testing, personalization, and performance measurement tools. The team partners closely with Ecommerce Operations, Merchandising, Site Experience , Global Web Analytics, and Data Science teams to deliver reporting, insights, and testing initiatives that enhance site performance and customer experience.

The Ecommerce & Testing Analyst will support the execution and ongoing development of our Web Analytics and experimentation capabilities. This role partners across Ecommerce Operations, Merchandising, Site Content, Marketing, Data Science , and Global Web Analytics teams to analyze performance, support testing initiatives, and deliver clear, actionable reporting.

This position is hands-on and execution-focused, requiring strong analytical skills, attention to detail, and the ability to translate data into practical insights that inform day-to-day business decisions.

Key Responsibilities

• Support cross-functional teams by extracting, analyzing, and validating Ecommerce data

• Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights

• Build, maintain , and update dashboards and recurring reporting

• Conduct diagnostic analyses to identify performance trends and opportunities

• Support A/B test setup, monitoring, and results analysis

• Analyze customer, transactional, and behavioral data to inform optimization efforts

• Leverage cross-platform data sources to evaluate site and campaign performance

• Ensure data accuracy and consistency across reporting outputs

• Contribute to ongoing improvements in analytics processes and reporting efficiency

Qualifications

• Bachelor’s degree required

• 2+ years of experience in digital or Ecommerce analytics and/or A/B testing

• Strong analytical mindset with attention to detail

• Proficiency in Google Analytics and BigQuery (required)

• Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms

• Working knowledge of SQL ( BigQuery syntax preferred)

• Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate , or similar tools is a plus

• Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred

• Basic understanding of statistics and test measurement methodologies

• Ability to translate data into clear, concise reporting for stakeholders

• Strong communication skills and collaborative mindset

Our Competencies for All Employees



Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.



Our Competencies for All People Managers

Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]

Visit Tapestry, Inc .

Base Pay Range

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.