Senior Brand Manager, Travel Noire

Job Description

Job Description

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:

Blavity Inc. is looking for a Senior Brand Manager for Travel Noire, the premier destination for Black travelers looking to explore the world, plan unforgettable journeys, and embrace a lifestyle centered around traveling. This is an hourly W2 contract position. In this role you will lead the content strategy, programs and brand development for Travel Noire across digital, social, experiential and strategic partnerships. The ideal candidate is a dynamic leader who can manage high-profile digital projects, and foster creator and audience development relationships. Additionally, you will leverage your expertise in audience development, brand management and project execution to continue to drive the growth and visibility of Travel Noire. This includes amplifying the brand as the go-to resource for Black and multicultural consumers in a way that inspires, elevates, and showcases their vacation experiences.

This is a contractor role with the potential to expand to full time in the future.

This role will report directly to the Sr. Director, Digital Operations & Strategy.

Responsibilities:

• Own and drive the execution of Travel Noire’s year-round content calendar, monthly content focus and themes. Manage Associate Editor and contractors to execute vision.
• Serve as a passionate and knowledgeable internal representative of the Travel Noire brand, embodying its values and goals.
• Expertly manage and execute complex projects, such as the annual Travel Noire Awards, City Guides, and travel commerce content, ensuring they align with brand identity and objectives.
• Partner with the newsletter and SEO team to ensure Travel Noire is positioned for optimum growth and correct brand positioning.
• Collaborate closely with the social team to ensure consistent and engaging brand messaging across all channels.
• Lead initiatives to develop and strengthen corporate partnerships that enhance the Travel Noire brand's reach and impact.
• Create and nurture valuable relationships with creators and audiences, driving audience development and engagement.
• Develop and implement strategic plans to amplify the brand's presence, maintaining a consistent voice and aesthetic.
• Monitor industry trends, competitor activities, and emerging opportunities to keep the brand at the forefront of the travel and lifestyle space.
• Analyze performance metrics and use insights to refine strategies and enhance brand effectiveness.

Qualifications:

• Education: Bachelor’s degree
• Required Experience:
  • 3+ years of content management, integrated marketing, brand marketing or audience development experience
• Technologies: Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Additional Qualifications:
  • Exceptional communication skills, both written and verbal, with the ability to engage and collaborate with various stakeholders
  • Strong understanding of social media platforms, content creation, and audience engagement strategies
  • Ability to build and maintain relationships with creators, influencers, and audiences to drive brand loyalty and growth
  • Proficiency in data analysis to make informed decisions and optimize brand strategies.
  • A healthy appreciation of GIFs and Black culture

Details:

• This is a fully remote, U.S.-based role. Occasional travel may be required.
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work primarily within the Eastern Time Zone, with 10% alignment to the Pacific Time Zone.
• The hourly range for this role is $40 - $45.

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