Lead, Digital Media Sales
Attention Current Employees: To submit an application for posted positions, please close this window, log into your Workday account and apply through the Career worklet. Instructions for Applicants: To be considered for one of our open positions, please complete our online employment application and submit all required attachments for each posting that is of interest. Once submitted, your application cannot be edited. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected] or call toll-free 1-800-992-7519. This email and phone number have been created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response. Job Description Corporate support-through cross-platform media buys, sponsorships, philanthropic and strategic partnerships-plays a vital role in sustaining our work in public media and expanding the reach of our content and mission to new audiences. An immediate opportunity is available for a Senior Specialist, Digital Media Sales, who will work in a highly collaborative environment to develop revenue-generating strategies for digital buys and partnerships to grow digital media revenue and secure new corporate clients in support of revenue goals. The Digital Media Sales Lead is responsible for responding to digital media buying agency requests, prospecting, selling, and closing digital media buys and corporate partnerships across our platforms, both directly with corporate clients and through media agencies. This role entails developing digital-focused sales materials using audience and demographic data. making sales calls and pitches, building strong client and agency relationships, and managing effective execution of digital media campaigns once secured. Responsibilities include, but are not limited to: Prospect, pitch, and close digital media buys and sponsorship opportunities across The WNET Group's digital platforms, including websites, social media, streaming services, podcasts, and e-newsletters; Create customized, digital-only sponsorship proposals that highlight WNET's audience reach and the unique benefits of digital media campaigns; Serve as a key point of contact for digital sponsorship clients, ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle; Collaborate with the Integrated Media Sales team on cross-platform opportunities across our content portfolio; Work closely with Marketing Services on budgets, billing, and media post reports. Track digital inventory, campaign performance, collaborate with Research to measure key metrics, and provide regular reports to clients, offering insights into engagement, reach, and ROI; Maintain accurate sales pipeline and client interactions in CRM; shepherd legal contracts, prepare partnership recap reports, etc.; Other relevant duties, as assigned. Qualified candidates will possess exceptional written and verbal communication, storytelling, and presentation skills and be highly organized, with the ability to manage competing priorities, adapt in a fast-paced environment, and effectively balance multiple accounts and deadlines. Additional qualifications include: Minimum of five (5) years of direct sales experience in a competitive market sales environment; Demonstrated track record of digital media sales including display, video, social, podcasts programmatic, and related channels in digital media ecosystem; Success achieving revenue goals, successful engagement with media buying agencies and working directly with clients; Proficiency with media research; knowledge of digital data and metrics; Outstanding presentation skills - ability to present
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