Sr. Product Manager - AdTech (Platform & UX)

Fluent is building the next generation of advertising in Commerce Media. Our vision is to build an AI first network of advertisers and publishers to achieve a common objective, elevating relevancy in E-commerce for everyday shoppers.

We have a need for an experienced Product Manager to lead our AdTech Platform capabilities and front-end user experience.

This will involve re-thinking from the ground up the User Experience by Role and Jobs to be Done. This will be inclusive of an API-first architecture to enable the deployment of autonomous AI Agents, managed by our Customer Success/Operations/Optimization teams. For example, a screen to define and launch adgroups may be required by both humans and agents.

You take an AI first approach from product productivity across strategy, discovery, requirements, mockups or prototypes. This role will require a blend of AdTech, User Research, and UX Design. The team you are paired with represents the platform capabilities and front end for several business lines, which need to be architecturally separated.

We are looking for an experienced PM who is excited about a big and challenging problem space. This role will report directly to the CPO. It is an exciting time to build the foundational capabilities that will have a wide-reaching impact, come join us!

What You’ll Do 

• Lead the vision, requirements and launch of the next evolution of our AdTech backend and front-end capabilities.
• Create the detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to manage the business.
• Interview and document discovery calls with stakeholders to uncover true pain points, problems to be solved and synthesize into your roadmap.
• Work with our CTO, CPO and VP of Engineering to support a step change in coding efficiency and reduction in defects by leveraging AI (Claude, Co-pilots, Cursor, Replit etc.).
• Establish and run the product intake process to get stakeholders' input and alignment on their pain points. Leverage your PM principles to strategically analyze requests, look around corners to deliver what stakeholders need and not necessarily the feature asking for in a ticket.
• You are expected to have an AI-first productivity approach – use AI to generate wireframes, share working prototypes using Replit, synthesize pain points before solutioning.
• Define success, utilizing quantitative and qualitative data.
• Empower the commercial teams by providing crisp communication on execution plans, releases and host training sessions.

• 5+ Years of relevant Product Management Experience, with substantial experience in front end UX Design.
• Experience in owning the product strategy and roadmap in the AdTech domain (publisher placements and advertiser campaign management).
• Experience and willingness to take an AI first approach across all aspects of productivity (PMs & Engineering).
• Ability to execute on a roadmap engaging with internal platform & front-end engineers, data engineers, data scientists, operational and commercial team stakeholders.

Nice to Haves

• 2+ Year(s) of relevant digital advertising or adjacent experience.
• Familiarity with performance marketing measures – CTR, CPC, CPA, ROAS, etc.
• Conceptual understanding of Agentic AI, and the platform/functionality needed to support both Human and Autonomous Agent users.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $160,000 to $180,000 base, + competitive bonus plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.