Sales/Marketing - Marketing Manager

Job Description

Job Description

The Sales Marketing Manager will lead the go-to-market planning and development of initiatives to support the brand in North America (US, Canada & Puerto Rico). This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the brand, while driving traffic, sales, and profits. This individual will partner closely with cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

Requirements & Qualifications

• 5–7+ years of experience in integrated or brand marketing/project management.

• Must be a results-driven critical thinker who embraces innovation and is a self-starter.

• Must display a passion for the brand, be highly collaborative, and be effective at working cross-functionally to achieve business goals and results.

• Must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

• Experience with marketing project management and integrated marketing campaign execution.

• Strong cross-functional stakeholder management and go-to-market planning capabilities.

• Proven experience in agency management.

• Strong organizational and communication skills.

• Demonstrated experience coordinating CRM, social, paid media, PR, and in-store marketing initiatives.

Key Responsibilities

• Brand Leadership & Strategy: Define and communicate a clear vision for brand initiatives, ensuring consistent messaging across all consumer touchpoints.

• Campaign Development: Lead the creation and execution of integrated marketing campaigns, collaborating with cross-functional teams to drive traffic and sales.

• Innovation: Identify opportunities for new, test-and-learn initiatives based on consumer insights and industry trends.

• Performance Analysis: Evaluate the effectiveness of marketing efforts, offering recommendations to optimize current and future campaigns.

• Team Leadership: Manage, motivate, and mentor team members to achieve professional growth and business goals.