Manager, Digital Strategy, Le Labo

Description

This role will be responsible for developing and executing effective sponsored search strategies, ensuring optimal visibility for ELC brands on the assigned platform. The ideal candidate will have a strong background in campaign planning, execution, optimization, KPI reporting.

Responsibilities:

• Develop comprehensive onsite sponsored search campaign plans for multiple ELC brands.

• Collaborate with cross?functional teams to align campaign strategies with brand and retailer objectives.

• Ensure that sponsored search assets are adapted appropriately for the retailer's platform.

• Collaborate with creative teams to develop compelling and relevant sponsored search materials.

• Execute sponsored search campaigns on the retailer's platform.

• Monitor campaign performance and implement optimization strategies to maximize visibility and results.

• Generate regular reports on the performance of sponsored search campaigns, providing insights and recommendations for improvement.

• Collaborate with analytics teams to ensure accurate and comprehensive reporting.

• Work closely with the retailer account commercialization team to understand merchandising and promotional calendar priorities.

• Align sponsored search efforts with retailer?specific initiatives to maximize impact.

• In partnership with the Executive Director, Onsite Performance Marketing, manage sponsored search budgets effectively to ensure optimal utilization and adherence to financial targets.

• Provide recommendations for budget adjustments based on campaign performance.

• Stay abreast of industry and retailer?specific trends and best practices in on?site sponsored search.

• Implement innovative and effective strategies to enhance campaign performance.

Qualifications

• 5 years of experience in on?site sponsored search management, preferably within the retail sector.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Proven track record of developing and executing successful sponsored search campaigns.

• Strong understanding of retailer advertising platforms and campaign optimization techniques.

• Excellent project management and communication skills.

• Proficiency in using retailer?specific advertising platforms (e.g., Amazon Advertising, Walmart Media Group).

• Analytical mindset with the ability to derive actionable insights from campaign data.

• Creative thinking and the ability to contribute innovative ideas to campaign development.

• Excellent project management and communication skills.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].