Director, Mid-Market Sales (B2C Services)

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit Our Sales team empowers brands to achieve repeatable success on Reddit by helping them reach, resonate, and authentically engage with our users. As Reddit continues to grow, we are looking for a talented leader to build on momentum and shape the future of B2C within our US Mid-Market Services team. This role leads a fast-growing portfolio of B2C advertisers across industries including Finance, Travel, Education, Healthcare, Media & Entertainment, and Tech to help them find their home within Reddit’s 100,000+ active communities. Services businesses range from Fortune 100 brands to hyper-growth disruptors in high-value, high-intent categories that are shaping the future. The B2C Services team is a powerhouse revenue driver for our Mid-Market organization, yet we’ve only scratched the surface of our advertiser potential. These partners operate with longer sales cycles and higher purchase values, where Reddit’s leaned-in communities provide a unique competitive advantage. You’ll lead and develop a team of Sales Managers across the U.S., driving both new customer acquisition and expansion with strategic partnerships - while helping define how B2C is sold, positioned and scaled across Reddit. This is an opportunity to shape a category GTM motion, influence cross-functional strategy, and inspire teams around one of the most exciting growth opportunities in our sales organization. Please note that this role is required to be based in either New York City (preferred) or Los Angeles, working from the office 1-2 days per week. You’ll be responsible for: Recruiting, training, and leading an org of top-of-industry Sales Managers, Acquisition Client Partners, Same Store Growth Client Partners, Client Account Executives, and Client Account Managers Building and expanding your organization in smart and profitable ways Driving Managers and their teams to exceed revenue targets Building and managing senior-level relationships with key clients and agency partners Advising sales and product management on market opportunities, sales positioning, use of resources, and strategic planning Partnering with Marketing to drive new product and partnership launches, marketing communications, and new advertiser acquisition Partnering with Sales Ops and Finance to develop financial and operating targets, ensuring alignment with the strategic plan Collaborating with peer sales leaders across channels to drive momentum within shared verticals Developing GTM strategies unique to Mid-Market client needs and a scaled portfolio model Representing Reddit at key industry events and conferences The right leader will have: 10+ years of leadership experience in media sales 2+ years of experience leading teams of managers Experience leading and building sales teams at dynamic, industry-leading companies, and motivating those teams by connecting their work to top-line business goals Strong analytical and problem-solving skills Deep functional knowledge and industry expertise within core B2C segments (Tech, Travel, Education, Healthcare, Finance, etc) Ability to forecast critical business needs, look around corners, unblock barriers to success, and influence at all levels Experience leading company-wide and/or XFN strategic initiatives Experience building and leading a scaled portfolio model, focused on entrepreneurial ways to delight customers at scale Passion for Reddit and its incredibly unique audience by understanding the culture, vernacular, and appropriate ways to make brands successful within communities Track record of building high-performing teams through mentorship and talent development while attracting new talent. Benefits: Comprehensive Healthcare Benefits and Income Replacement Programs 401k with Employer Match Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support Family Planning Support Gender-Affirming Care Mental Health & Coaching Benefits Flexible Vacation & Paid Volunteer Time Off Generous Paid Parental Leave #LI-ES1 #LI-onsitePay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.The base salary range for this position is:$210,000—$294,000 USDIn select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.