Global Social Media Lead
- Lead the overarching global social media strategy by owning Waymo’s brand expression, scaling our content ecosystem and channel architecture to capture an audience of millions across US and expansion markets.
- Serve as the lead across all social touchpoints to ensure a premium, consistent voice while advising C-suite executives and senior leadership on real-time social listening and narrative strategies.
- Establish data-driven analytics framework, deploying predictive social listening to capitalize on cultural trends and quantify business impact.
- Act as a creative catalyst for the brand, pioneering thumb-stopping, social-first content that weave Waymo into mainstream culture.
- Design and oversee an agile, 24/7 global community management and crisis mitigation framework, implementing best practices to safely navigate complex public relations and regulatory landscapes.
- Recruit, scale, and mentor a high-performing, multi-disciplinary social media organization while managing agency partnerships, production vendors, and the social marketing budget.
- A BA/BS degree or equivalent practical experience in Marketing, Communications, Journalism, or a related field.
- At least 15 years of leadership experience in marketing & communications, preferably managing global social content, enterprise-level social footprints in-house for an iconic technology, mobility, or consumer brand.
- A robust portfolio of bold, award-winning social-first campaigns that demonstrate strategic, unconventional risk-taking and an innate understanding of viral mechanics.
- Proven success directly leading teams and managing scaled global agency models to ensure seamless 24/7 coverage and triage.
- Expert-level understanding of global social platforms, and regional nuances by country/region (i.e. Instagram, Reddit, TikTok, YouTube, LinkedIn, Threads, and X.)
- Direct experience developing and managing executive thought leadership programs, ghostwriting for C-suite leaders, and securing buy-in from senior corporate stakeholders for high-stakes digital campaigns.
- Experience leading social media within a high-growth and highly regulated emerging technology sector.
- Experience adapting a central brand voice to fit international markets, respecting localized cultural nuances, vernacular, and regulatory restrictions.
- Direct experience leading social response and real-time community containment during high-visibility national news cycles, regulatory shifts, or corporate crises.
- Experience embedding AI workflows and generative tools into your workflow to automate large-scale community moderation, enhance predictive social listening, and streamline deep-dive sentiment reporting.
- Expert knowledge of enterprise-level social listening, publishing, and clean-room analytics infrastructure like Sprinklr, Sprout Social, or Brandwatch.
- A strong understanding of how organic social media, community building, and creator whitelisting loop back into growth marketing engines to drive organic app downloads.
- 10% or as needed (productions, or managing local teams)
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