President, US

Job Description

Job Description

Job Title: President, US

Work Location: US (New York ideally)

Start Date: October

The Business of Creativity, part of Whalar Group, is an education and consultancy hub dedicated to helping individuals and organizations unlock their creative potential. We exist to champion imagination as the most valuable skill of the future. Through expert-led courses, thought leadership, live events, community engagement, and bespoke consultancy, we help people and brands harness creativity as a powerful force for transformation. Our offering spans learning, leadership, connection, and counsel, designed to liberate creativity in a world increasingly shaped by automation. Learn more at businessofcreativity.com.

The President, USA will lead our U.S. operations, taking full ownership of strategic growth, team development, customer engagement, and regional partnerships. This role requires a unique blend of commercial acumen, leadership, and deep empathy for the creative economy.

You will work closely with the company co-founders to localise and amplify our vision, while building a high-performing team and sustainable business unit in the U.S. This is a hands-on leadership role that demands comfort and capability across all stages of growth - from being the first U.S. hire, operating independently and resourcefully, to scaling operations and building a world-class team as we grow. The ideal candidate thrives in both startup scrappiness and strategic scale-up environments.

• Lead the U.S. launch and go-to-market strategy for The Business of Creativity, driving growth across courses, community, consulting, and content.
• Define and deliver on commercial targets in partnership with the co-founders, with full ownership of U.S. market performance.
• Drive B2B sales of creative business courses to enterprise clients, building partnerships with marketing teams, L&D leaders, and education providers.
• Launch and scale a U.S. events program—from curated gatherings to a flagship annual summit—while developing revenue through ticketing and sponsorships.
• Lead business development for high-touch consulting services, positioning our team as trusted advisors for complex brand and creative challenges.
• Develop and execute a monetization strategy for U.S. content and commentary, securing brand partnerships and strategic media collaborations.
• Build and manage a high-performing U.S. team, starting as the first in-market hire and scaling as needed.
• Establish clear operational processes, KPIs, and reporting structures to ensure scalable growth and excellence.
• Act as a senior brand ambassador at key industry events and with strategic partners, representing the voice and values of the company.
• Collaborate cross-functionally to tailor offerings and messaging by vertical, ensuring resonance with U.S. audiences and buyers.

• 10+ years of leadership experience, ideally in creative industries, education, media, or entrepreneurial ventures.
• Proven track record of scaling a business or regional division in the U.S. market.
• Commercial and strategic thinker with strong P&L experience.
• Passion for empowering creative professionals and making creativity a force for economic and personal transformation.
• Excellent communicator and team builder.

The salary range for this role is $200,000 - $230,000 + bonus and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately budget approvals.

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more.

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Private pension scheme
• Monthly phone/internet reimbursement
• Home office allowance
• Enhanced maternity (22 weeks)/paternity (16 weeks) leave
• Volunteer Days
• Social Programs (ERGs)

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.