VP, Creative Content

About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit

Emerald is seeking a Head of Creative Content to define and lead the creative vision across all platforms and experiences. This senior leadership role is responsible for shaping how our brands connect with customers through compelling narratives and world-class creative. You will work with a multidisciplinary team, champion standards, and steer expression across corporate branding, digital channels, and our industry-leading conferences and events.

A key focus of this position is to pioneer the integration of artificial intelligence into our creative operations. You will champion and implement AI tools to scale content production, enhance in-person experiences, and drive innovation, setting a new standard for excellence and efficiency. This is a unique opportunity to make a significant impact on our future, leading at the intersection of creativity, technology, and community experiences.

Responsibilities

• Define Creative Vision: Establish and drive Emerald’s overarching creative strategy, ensuring a cohesive and impactful brand identity across all touchpoints including web, social media, paid advertising, email, event stages, booths, and signage.
• Accelerate AI Integration: Lead the strategic implementation and governance of AI tools for content ideation, production, and personalization. Develop training programs and establish clear quality and intellectual property standards for AI-generated content.
• Drive Experiential Excellence: Concept and direct the creative execution of immersive and engaging experiences for our portfolio of conferences and expos, partnering closely with the Events team.
• Foster Cross-Functional Partnership: Act as a key strategic partner to Marketing, Brand, Product, Events, and Sales leadership to develop and execute integrated go-to-market campaigns that drive business results.
• Champion Data-Informed Creativity: Utilize data and performance metrics to inform creative strategy, optimize campaigns, and demonstrate the business impact of creative initiatives.

Qualifications

• 10+ years of progressive leadership experience, with a proven track record of building and managing high-performing, multidisciplinary teams.
• Integrated brand campaign management and innovative experiential work for notable brands.
• Demonstrated expertise in building and scaling AI-driven content operations, with a deep understanding of current AI tools and platforms for creative production.
• Significant experience in the events, trade show, or experiential marketing industry is strongly preferred.
• Exceptional leadership and stakeholder management skills, with the ability to influence and align senior leaders across an organization.
• A strong "measurement mindset" with experience connecting creative work directly to business objectives and KPIs.

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $150,000-160,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].