Assistant Manager of Tourism Marketing and Groups

The Assistant Manager, Tourism Marketing & Groups manages and expands the Museum’s group visitation business, with a focus on tourism, affinity, social, corporate, VIP, and education-based audiences. The role also provides key support for other marketing department initiatives in support of tourism and local audience development to maximize attendance and earned revenue.

The Assistant Manager will balance sales goals with audience engagement strategies, ensuring that all groups—from student tours to international visitors—experience the Whitney as a welcoming, inspiring, and iconic destination. The role will be responsible for cultivating, maintaining, and serving as primary contact for travel trade and FIT partnerships and enhancing the group and tourism visitor experience through customized offerings and streamlined operations.

Key Responsibilities

Group Sales
• Help lead sales strategy for domestic and international groups, including student, adult, senior, corporate, affinity groups, among other audiences.
• Manage inbound group sales inquiries and reservations, ensuring excellent customer service and timely communication. Implement follow up strategies to maximize repeat visitation and lifetime value.
• Manage group pricing, packages, and promotions in partnership with Marketing, Visitor Experience, Education teams. Align with other areas including on-site dining, retail, and other vendors for expanded offerings and to grow revenue per group.
• Identify and implement new systems and processes to streamline high-touch booking workflows and improve sales efficiency.

Marketing
• Execute marketing efforts for group and tourism constituencies via email, direct mail, online, and other advertising and communications channels.
• Support other marketing and media strategy initiatives that support tourism and local audience development to maximize attendance and revenue goals.

Relationship Engagement
• Demonstrate exceptional relationship management skills with group leaders, tour operators, online travel agencies, and travel agents to drive repeat engagement and business.
• Provide key support for tourism partners including NYC Tourism and Conventions, the Meatpacking BID, and other neighborhood and civic constituencies.
• Support contract negotiations with key partners; develop marketing and advertising collateral for distribution with Graphic Design and Marketing colleagues
• Represent the Whitney at trade shows, sales missions, and industry networking events, positioning the Museum as a premier cultural destination in New York City.

Visitor Experience and Operations
• Partner with Visitor Experience, Education, and Public Programs to ensure groups have a seamless and memorable visit.
• Manage scheduling for guided tours, private groups, and special experiences. Work closely with Education team, Teaching Fellows, and Volunteers to streamline operations and optimize group experience. Meet and greet groups to ensure a seamless visit.
• Develop resources and engagement tools to enhance group visits (e.g., itineraries, digital content, pre-visit guides).
• Serve as a point of contact on-site for VIP and high-priority groups as needed.
• Provide guidance and support for the Group Sales & Engagement assistant role.

Administration & Reporting

• Maintain CRM and ticketing systems with accurate group data and booking details. Advocate and liaison for group needs with Business Systems and Technology teams; and outside ticketing vendors.

• Prepare and distribute regular reports on group visitation and sales performance; respond to queries for group-related data.

• Identify new opportunities for audience growth and support annual planning for the marketing & groups departments

Preferred Qualifications

B.A. or relevant experience required

• Bachelor’s degree or equivalent professional experience in tourism, marketing, arts administration, or a related field.
• 3–5 years of experience in group sales, marketing, tourism, or audience engagement, preferably within an attraction, museum, cultural institution, or hospitality environment.
• Strong interpersonal and communication skills with a customer-first mindset. Ability to represent the institution with integrity and stand in for department and division head for VIP visits.
• Able to represent the Whitney in a polished and professional demeanor.
• Demonstrated ability to meet sales goals and cultivate business relationships.
• Experience with CRM or ticketing systems (e.g., ACME, Tessitura, Salesforce) strongly preferred.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Enthusiasm for modern and contemporary art, tourism, and the Whitney’s mission.

Compensation & Benefits

• Compensation: $38.46 hourly
• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike
• This position will be covered by UAW Local 2110

If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.

About the Whitney
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.

EEO Statement
The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.