Principal Marketing Analyst

Principal Marketing Analyst Location New York, NY : At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Principal Marketing Analyst

As a Principal Marketing Analyst with HelloFresh, you will support the analytic needs of CRM Marketing for HelloFresh US. You will solve challenging data problems using customer and business data, provide professional grade dashboarding and reporting for some of our most critical marketing initiatives and help design and measure marketing tests across CRM channels.

You would be joining a close-knit team of friendly and enthusiastic data scientists, engineers and analysts. A great opportunity to continue your professional development and collaborate closely with other thought leaders.

**This is a hybrid role based out of our NYC HQ or our Boulder, CO HQ.

You are…

• Results-oriented - You love transforming data into meaningful outcomes
• Gritty - When you encounter obstacles you find solutions
• Intellectually curious - You love to understand why things are the way they are, how things work, and challenge the status quo
• A team player - You favor team victories over individual success
• A structured problem solver - You possess strong organizational skills and consistently demonstrate a methodical approach to all your work
• Agile - You thrive in fast-paced and dynamic environments and work autonomously
• A critical thinker - You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems

You will….

• Collaborate with the CRM team to manage the experimentation process: co-conceptualizing, designing and analyzing marketing tests, providing quality control and best practice
• Analyze the effectiveness of CRM marketing campaigns across both online and offline channels to provide concrete recommendations to increase efficacy
• Communicate complex data and statistics concepts and insights to marketing stakeholders effectively and persuasively
• Analyze business problems using available internal and external data, identifying data gaps and managing the sourcing of this data if it is not readily available
• Developing and maintaining KPI dashboards in order to steer CRM Marketing decision making on the strategic and tactical level
• Forecasting, recommendations, and strategic/tactical plans based on business data and market knowledge
• Produce insights for decision making using various analysis and visualization tools
• Collaborate with data scientists, engineers and other data professionals to develop data products and promote them amongst stakeholders

At minimum, you have…

• A BS or equivalent in business, computer science, mathematics, economics, psychology, statistics, engineering, or a relevant science
• A clear understanding of multivariate experimentation design and methodology required, with experience in a large scale CRM program preferred
• Proficiency with descriptive and inferential statistics required
• Previous experience supporting marketing in growth companies required
• Advanced SQL experience required
• Experience with using Python for data transformation and analysis preferred
• Tableau experience preferred
• Experience with CRM, loyalty and/or retention preferred
• Proficiency with more advanced statistical modeling techniques is a bonus (e.g. clustering, classification, segmentation, multiple regression, etc.)
• Experience with Salesforce Marketing Cloud (SFMC) is a bonus
• A minimum of 6 years' experience analyzing complex data

You'll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment with

New York Pay Range $120,800—$151,000 USD Colorado Pay Range $108,800—$136,000 USD About HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company's commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: [email protected] .
• APAC: [email protected]
• United States: USCandidateAccommodations@ hellofresh.com
• Canada: [email protected]