Director, Revenue Growth Management, Promotional Strategy (LUXE)
- The Revenue Growth Management (RGM) team at L’Oreal USA Luxe drives sustainable, profitable growth across five strategic levers — Pricing, Promotion, Sets, Mix, and Trade Terms — with a clear ambition: to identify and deliver savings across trend cycles that protect Gross Margin and fuel A&P investment
- The team reports into the Chief Growth Officer (Sales), and is fully embedded business function — a permanent strategic partner at the heart of Division decision-making: always close to the business, grounded in data, and built for impact
- Transversal, total L'Oréal Luxe USA scope — 17 brands (incl. Lancôme, YSL, Giorgio Armani, Kiehl's, IT Cosmetics, Urban Decay), 3 categories (Make-Up, Skincare, Fragrance), all retail channels
- Owns the promotional lever across the full portfolio — an investment-heavy and commercially complex of the five RGM levers
- Provides a division-wide perspective on promotional investment allocation, measurement, and optimization — shifting between macro strategic recommendations and granular brand-level P&L analysis with equal command
- Partners directly with Sales team, Marketing O+O, Commercial Finance, and Global RGM stakeholders to ensure every promotional dollar is deployed with strategic intent and a clear line of sight to Gross Margin protection and A&P funding
- Build and maintain a 360° promotional planning framework by category, channel, and retailer — tailored to each brand's strategy and equity positioning
- Own end-to-end promotional strategy across all mechanics (markdowns, value sets, retailer events), ensuring every decision has clear consumer, commercial, and financial rationale
- Lead portfolio prioritization — online vs. offline, top offender categories, tentpole vs. evergreen promotional moments
- Define and enforce price corridors (SRP to promo floor) on top SKUs to protect brand equity and valorization, preventing promotional overlap across key retailer hallmarks
- Conduct regular post-event effectiveness reviews, translating findings into forward-looking recommendations for brand and commercial leadership
- Build and maintain promotional ROI models by channel, product, and mechanic — including sales lift modeling to isolate true incremental impact
- Track AUR by SKU, retailer, and month vs. price floor framework, with full channel-level visibility
- Monitor shopper investment and profitability KPIs to ensure promotions deliver sustainable value rather than margin-dilutive volume
- Partner with Commercial Finance on full Gross-to-Net transparency and lead P&L simulation work during key planning cycles
- Develop dashboards and decision-support tools embedded directly into brand and commercial workflows
- Serve as the primary RGM voice on promotion at Division level — trusted partner to Sales, Brand GMs, CMOs, and Finance leadership
- Connect U.S. Luxe brands to total L'Oréal USA, North America Zone, and Global RGM — ensuring local strategies are grounded locally and aligned globally
- Present division-wide recommendations to senior executives with the confidence to challenge assumptions, own a point of view, and drive alignment and savings
- Commercially grounded strategist — bridges P&L rigor and brand strategy instinctively, connecting promotional decisions to financial outcomes across a diverse portfolio
- Compelling communicator — distills complex data into clear, executive-ready narratives for Brand GMs, CMOs, and senior leadership
- Fast, rigorous problem-solver — structures ambiguous questions quickly and delivers clear recommendations
- Curious business partner — proactive, long-term minded, and deeply invested in brand and division performance
- Passionate about Beauty — authentic enthusiasm for luxury and prestige market dynamics
- ~7-10 years in Commercial Controlling, Revenue Growth Management (corporate or consulting), or a strategic commercial role within luxury, prestige beauty, or CPG
- Advanced Excel and financial modeling skills — hands-on P&L, ROI, and promotional scenario modeling across multiple brands and categories
- Deep fluency in Gross Margin and Net Revenue mechanics and how promotional decisions flow through to business results
- Proven ability to influence senior leadership — owning and defending recommendations at GM and CMO level
- Comfortable working at pace and at scale across a broad, complex portfolio
- Strong academic credentials from a top-tier institution — Finance, Economics, Data Analytics, Engineering, or Marketing
Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
References Visible links
1. mailto: [email protected]
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