Chief Marketing Officer - steven.com

Steven.com is the definitive creator–entrepreneur holding company, pioneering a new model for building iconic, community-first businesses.

At the core of our ecosystem is a globally recognised Media platform (led by The Diary of a CEO ). This media engine is more than content - it is the foundation of our audience, influence, and trust. From there, we expand into two additional pillars: the Incubator , where we launch and scale the next generation of founder-led and consumer-first ventures, and the Fund , our external investment arm delivering market-beating returns in companies aligned with our audience and mission.

Together, these three interconnected pillars form a powerful flywheel: building, investing in, and scaling companies that elevate the standard for a healthier, happier humanity while creating exceptional enterprise value.

The Mission

The Chief Marketing Officer will be the visionary architect of the Steven.com brand: transforming us from a collection of businesses into a cultural icon.

Your mission is to build Steven.com into a trusted brand and community, a modern-day Disney for aspirational people, that signals healthier, happier humanity and empowers people to improve their lives. You will be obsessed with our media reach as cultural equity, we are turning audiences into participants, customers into community members, and products into a lifestyle movement.

This is about more than marketing. The ambition is to make Steven.com the world’s leading aspirational lifestyle brand, trusted across media, products, and communities - a sanctuary and signal for people striving to live better lives.

The CMO will:

• Be data obsessed to understand our audience as the engine of the flywheel
• Build brand awareness so Steven.com becomes a living identity that outlives Steven Bartlett
• Turn our audience into an engaged community, where interaction flows from us to them, from them to us , and between themselves
• Link the three pillars - Media, Incubator, and Fund - into a cohesive story that excites customers, founders, investors, and employees alike
• Listen to our content, use our technology, consume our drinks, wear our gym gear. Make a Steven.com endorsement a stamp of trust - “if it’s Steven.com approved, it’s good for me.” We’ve read the small print, so you don’t have to

Key Responsibilities

Brand Creation & Strategy

• Collaborate with Steven’s personal and Media teams to amplify the Steven brand, not just as an individual, but as a living blueprint for aspiration - a symbol of the lifestyle our community strives toward and feels inspired and able to replicate
• Build Steven.com as a brand from the ground up, defining its positioning, values, and voice
• Work hand in hand with all the pillar leads. Develop a consistent narrative that connects Media, Incubator, and Fund into one ecosystem
• Create and reinforce the idea of Steven.com as a trusted stamp of approval
• Define brand architecture across all companies/products
• Balance consistency of master brand with autonomy of sub-brands

Brand Marketing & Awareness

• Grow audience reach, engagement, and revenue across all Steven.com platforms
• Develop creative campaigns that turn media influence into brand equity
• Position Media as the top-of-funnel driver that fuels the Incubator and Fund
• Support with understanding commercial/licensing/distribution partnerships

Community & Audience

• Transform audiences into active communities with three-way interaction and belonging
• Design programs and activations that connect customers to each other, not just to us
• Ensure every touchpoint: shows, books, drinks, courses, events, strengthens community identity

Stakeholder Engagement

• Create multi-stakeholder strategies that excite and engage investors, founders, customers, and employees
• Make investors feel like part of the community, creating innovative updates, networks and opportunities to enhance their involvement
• Attract the best founders to our incubator through amplifying the content of our investments and incubator process
• Build employer brand so Steven.com is seen as a magnet for top talent

Internal & External Alignment

• Drive internal comms so the entire organisation lives and breathes the brand
• Build external clarity and excitement about our mission and community
• Work with leaders across all three pillars to amplify impact through storytelling and brand positioning
• Amplify the voices and personal brands of our key leaders and employees so we become “community leaders” and have many entry points for our audience to connect to ‘people as brands’

Key Outcomes

• Steven’s personal brand continues to grow and elevate, with increasing positive and high value appearances and articles
• Every employee can clearly articulate the brand’s values and meaning, and external brand awareness aligns with this understanding
• A high % of our audience become active members, with measurable engagement across digital and physical experiences
• Position Steven.com endorsement as a trusted “stamp of approval,” with clear consumer recognition that it represents aspiration and better choices
• Create a cohesive narrative that connects Media, Incubator, and Fund into a unified flywheel, consistently reflected in internal comms and stakeholder perception
• Deliver breakthrough, culturally resonant campaigns including viral moments that extend the reach and relevance of Steven and the Steven.com brand beyond its owned audience
• Establish a structured investor communications program that increases LP engagement, advocacy, and alignment with the Steven.com mission
• Establish Steven as the most desired place to work for A-players and top talent. We always hire the best people, and our offers are always accepted
• Scale Steven.com into the US market as a priority, then establish global recognition
• Elevate Steven.com into a globally recognised aspirational lifestyle brand, evidenced by cultural relevance, top-tier partnerships, and brand-driven enterprise value growth

Competencies & Experience

• Brand Builder - proven track record of creating and scaling iconic, aspirational global brands
• Community Architect - ability to design and nurture engaged, loyal communities
• Strategic Storyteller - expertise in positioning, messaging, and narrative-building
• Stakeholder Engagement - skill at inspiring investors, founders, creators, customers, and employees
• Creative Leader - ability to run campaigns, partnerships, and activations that spark viral moments and cultural connection
• Cultural Sensitivity - sharp instinct for modern culture and high-value adult audiences
• Mission Driven - deeply aligned with the vision of building a healthier, happier humanity
• Humble leader - able to inspire and lead teams across divisions and functions to create connectivity and alignment