Sales Manager - Upstate New York

Vineyard Brands Vineyard Brands
New York, NY

Job Description:

Vineyard Brands is a national importer and marketer of international fine wines with distributors across all 50 states, the District of Columbia, and Puerto Rico. Since 1973, our mission has been to select and offer wines of exceptional quality and value from the world’s best regions — ensuring total confidence in every bottle bearing the "Imported by Vineyard Brands” label.

Vineyard Brands exclusively imports over 80 esteemed family wineries including the following leading estates: Famille Perrin, Château de Beaucastel, La Vieille Ferme, Marques de Caceres, Champagne Delamotte, Champagne Salon, Vincent Girardin, Domaine Ponsot, Domaine des Lambrays, Domaine Matrot, Henri Gouges, Etienne Sauzet, François Carillon, Vincent Dauvissat, Laurent Tribut, Louis Michel & Fils, Domaine Weinbach, La Gaffeliere, Delaporte, Villebois, Caparzo, Massolino, Umani Ronchi, Loimer, Symington Family Estates: Altano, Quinta do Ataíde, Warre’s, Tablas Creek Vineyard, Forman Vineyard, Boekenhoutskloof, MAN Family Wines, Hamilton Russell Vineyards, Miguel Torres Chile, Bass Phillip, and Peregrine. A full list is available at

Job Description

Vineyard Brands seeks an Upstate New York Sales Manager to report to the SVP, Regional Manager NY/NJ/PA. The role requires residency and a home office strategically based in Upstate NY. This is a coveted career opportunity with one of America's most respected fine wine importers and has not been available for nearly 20 years.

Primary Responsibilities

• Drive sales and distribution goals by managing all aspects of the Upstate NY distributor.
• Sell the VB portfolio to key retail, restaurant, hotel/country club, and national accounts.
• Build and sustain strong relationships with distributor management and sales teams.
• Execute and track sales and distribution strategies across all channels.
• Forecast sales, manage inventory, and align pricing/programs with the Regional Manager.
• Partner with the distributor to grow market share and build VB brands.
• Lead in-store tastings, wine dinners, and other trade events.
• Host sales meetings and product trainings to educate and motivate our distributor teams.
• Coordinate and drive productive market visits with VB suppliers.
• Collaborate with VB and distributor National Accounts team to maximize programs.

Desired Skills & Experience

• Minimum 5 years of proven wine sales success in Upstate NY with an importer or distributor.
• A well-established network of key retail and on-premise accounts.
• Goal oriented self-starter with a positive attitude; works effectively both independently and in teams.
• Strong organizational, communication, and analytical skills; adaptable to dynamic environments.
• Ability to independently plan, manage and execute all business operations, including distributor management, sales, budgeting and resources/time allocation.
• Deep knowledge and passion for international fine wine; committed to continuous learning.
• Skilled at analyzing sales and distribution data to identify opportunities and drive results.
• Proficient in the use of Microsoft Office Suite and Diver.

We will not be able to respond to applications without the prerequisite experience.

100,000 k – 140,000 k Salary and Bonus
Commission
401k with company match
ESOP
Medical, dental and vision plan fully paid
Car including insurance and all expenses fully paid
Travel and Entertainment Budget

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Posted 2025-10-27

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