Product Manager, Growth

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Check out our latest financing milestone and some other coverage:

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

The New York Times: When A.I. Bridged a Language Gap, They Fell in Love

Business Insider: 34 most promising AI startups

Time: The Best Inventions of 2024

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) **

About the Role:

Captions is looking for a Growth Product Manager to drive user acquisition, engagement, and retention for our platform. You’ll work closely with cross-functional teams to identify growth opportunities, optimize user flows, and implement data-driven strategies that scale our product. Your work will focus on enhancing activation and retention while expanding our user base and maximizing customer lifetime value. This is a unique opportunity to make a direct impact on Captions' growth at a fast-paced startup in the video editing and AI creative tools space.

Key Responsibilities:

• Drive User Growth: Define and execute strategies to acquire, engage, and retain users, focusing on increasing activation rates, feature adoption, and long-term retention.

• Optimize Onboarding & Activation: Lead initiatives to enhance user onboarding, reduce friction, and accelerate time-to-value for new users, improving overall activation and retention.

• Data-Driven Decision Making: Use data and user insights to continuously improve user flows, product features, and overall experience, ensuring growth metrics are met and exceeded.

• Lead Cross-Functional Collaboration: Partner with engineering, design, data science, marketing, and sales teams to implement growth strategies and optimize user journeys across the platform.

• Experimentation & Iteration: Lead A/B testing and experimentation to drive insights and refine product features that contribute to scaling user acquisition and engagement.

• Identify Growth Opportunities: Monitor market trends, competitor strategies, and user feedback to identify new growth opportunities, guiding the product roadmap accordingly.

• Foster Product-Led Growth (PLG): Develop product experiences that naturally drive user acquisition and engagement, turning Captions into a self-sustaining, growth engine.

• Develop and execute an SEO strategy to drive organic growth through programmatic SEO, content marketing, and optimizing existing pages for search visibility.

• Optimize User Retention: Build re-engagement strategies, leveraging push notifications, in-app messaging, and personalized content to drive long-term user retention.

• Collaborate with Leadership: Present and communicate growth strategies, results, and product plans to executives and cross-functional teams, ensuring alignment with business objectives.

Requirements:

• 5+ years of experience in growth, user acquisition, or scaling consumer-facing or subscription-based businesses.

• Bachelor's degree (or equivalent) in Business, Marketing, Computer Science, Engineering, Data Science, or a related field

• Experience leading growth initiatives in high-growth environments, focusing on user acquisition, onboarding, engagement, and retention.

• Proven expertise in data-driven decision-making , with a strong ability to analyze growth metrics, perform A/B testing, and drive experimentation to optimize product performance.

• Experience with SEO strategies, including programmatic SEO, content optimization, and leveraging SEO tools to drive organic growth.

• Strong cross-functional collaboration skills , with experience working closely with engineering, design, data science, marketing, and other teams to execute growth strategies.

• Track record of success in driving growth through product-led strategies (PLG) or viral mechanisms that scale user bases.

• Experience with tools for growth optimization , including customer segmentation, funnel analysis, and retention models.

• Strong leadership and communication skills , capable of influencing stakeholders at all levels and presenting complex strategies to executive leadership.

• Ability to thrive in a fast-paced, rapidly evolving environment , balancing short-term execution with long-term growth planning.

• Passion for scaling innovative .products and creating meaningful experiences that drive both business growth and user satisfaction.

Bonus Points:

• Advanced degree (or equivalent) in Business, Marketing, Computer Science, Engineering, Data Science, or a related field

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Doordash DashPass subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy and flexible WFH days

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.